[Closed] Near Decentralized Dialogues: Web 3 Explained"

Marketing DAO Marketing DAO
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20231111_201825_0000

Introduction:

I am Hephzibah Light Benjamin-Elson, a graduate of English and Literary Studies with a proven track record as a presenter and duty continuity announcer on radio and television stations, with a wealth of years of quality experience. I am proposing the establishment of a groundbreaking Web 3 radio show and complementary Twitter Spaces sessions dedicated to mass Education, promoting awareness and understanding of Web 3 and the Near Protocol Blockchain. This radio show will be a weekly show to be broadcasted in both English and Yoruba language in 3 national Radio stations across 3 different states.
This initiative will also be dedicated to creating high quality graphics and videos for educational purposes on various social media platforms.

Rationale:

Filling a Knowledge Gap: There is a pressing need for accessible and up-to-date educational resources of Web 3 and Near B.O.S. in my locality. This radio show aims to bridge this knowledge gap.

Showcasing Use Cases: In addition to educating the audience about the Web 3 technology itself, the program will delve into real-world applications and case studies of the Near B.O.S., demonstrating its practical relevance.

Guest Speaker Series: Implementing a regular segment featuring renowned experts, industry pioneers, and key stakeholders in the blockchain space will provide unique insights and diverse perspectives, enhancing the program’s credibility and value.

Leveraging the Power of Radio:
Radio remains a formidable medium, offering unparalleled reach and accessibility. Radio is the dominant news platform in Nigeria, with 77.4% overall and more than seven in 10 across all major demographic groups saying they listen to the radio for news at least weekly. In my area, it holds a particularly influential position. With a diverse demographic, including a significant student population, radio is a trusted source of information and entertainment.
Unlike other media forms, radio allows for passive consumption, enabling listeners to engage with the content while multitasking or during their daily commutes. This creates a unique opportunity to disseminate complex concepts in a digestible manner.
Furthermore, radio has the advantage of a direct line to our target audience, ensuring maximum impact and engagement.

Integration with Twitter Spaces:
Twitter Spaces provides a dynamic platform for hosting live audio conversations, allowing us to connect with our audience in real time. It offers the following advantages:
Interactive Engagement: Twitter Spaces facilitates direct interaction with our audience, allowing for instant feedback, questions, and discussions during live sessions.
Wider Reach and Accessibility: Twitter has a global user base, providing us with an opportunity to reach a diverse and international audience interested in Web 3 and blockchain technology.
Collaborative Opportunities: We can invite experts, thought leaders, and enthusiasts to co-host Twitter Spaces sessions, further enriching the content and providing diverse perspectives.
Promotion and Amplification: Twitter Spaces sessions can be promoted through our existing social media channels, creating a cross-platform presence and maximizing visibility.

Objectives:

  1. In-depth Educational Content
    Develop a comprehensive curriculum for the radio show, covering fundamental and advanced topics in Web 3 and the Near B.O.S.
    Create supplementary resources such as articles, infographics, and explainer videos to reinforce learning.

  2. Foster a Vibrant Community
    Establish an online community platform with discussion forums, Q&A sessions, and networking opportunities for listeners.
    Organize monthly webinars or virtual meetups with experts to facilitate knowledge exchange and community building.

  3. Expand Reach and Impact
    Leverage social media platforms, blogs, and podcasts to promote the radio show and attract a wider audience.
    Explore partnerships with relevant organizations and influencers in the blockchain space to amplify visibility.

Mobilizing Listeners for Twitter Spaces through the Radio Show:
One of the key strengths of the Web 3 radio show lies in its ability to serve as a powerful catalyst mobilizing and engaging our audience in real-time conversations on Twitter Spaces. By strategically intertwining these two mediums, I can create a dynamic ecosystem that maximizes audience participation and fosters a sense of community.

  1. Cross-Promotion and Synchronization:
    The radio show will serve as a launching pad to promote upcoming Twitter Spaces sessions. During radio broadcasts, we will actively inform listeners about scheduled Twitter Spaces discussions, providing them with the opportunity to join live conversations and interact directly with our hosts and guest speakers.

  2. Pre-Show Teasers and Sneak Peeks:
    In the lead-up to Twitter Spaces sessions, I will utilize the radio show to generate anticipation and excitement. Special segments will be dedicated to previewing the topics, inviting questions from the audience, and offering sneak peeks into the key points that will be discussed during the upcoming Twitter Spaces event.

  3. Call-to-Action and Participation Encouragement:
    The radio show will feature dedicated segments encouraging listeners to actively participate in Twitter Spaces discussions. I will provide clear instructions on how to join the Twitter Spaces sessions, ensuring a seamless transition from passive radio listening to active engagement in live audio conversations.

  4. Coordinated Content Themes:
    To enhance synergy between the radio show and Twitter Spaces, I will align content themes and topics. For instance, a radio episode focusing on the benefits of decentralized finance (DeFi) can seamlessly lead into a Twitter Spaces session featuring industry experts providing deeper insights and engaging in real-time Q&A sessions on the same topic.

  5. Listener Feedback Loop:
    The radio show will actively seek feedback from listeners, encouraging them to share their thoughts, questions, and suggestions for future content. I will emphasize that Twitter Spaces provides an ideal platform to further explore these topics and engage in direct, interactive conversations with our hosts and special guests.

  6. Exclusive Twitter Spaces Announcements:
    In addition to promoting scheduled Twitter Spaces sessions on the radio show, I will also leverage Twitter Spaces for exclusive announcements, such as surprise sessions with industry leaders or impromptu discussions on emerging trends. This element of spontaneity will further incentivize our radio show audience to actively participate in Twitter Spaces events.
    By seamlessly integrating the radio show and Twitter Spaces, I aim to create a dynamic, multi-platform experience for my audience. This approach not only extends the reach of my educational initiatives but also nurtures a vibrant community of engaged learners, enthusiasts, and experts in the Web 3 and blockchain space.

Topis To Be Covered Include:

  1. Introduction to Web 3.0 and Blockchain Technology
  2. Demystifying Blockchain(Near B.O.S., NDC)
  3. Use Cases of Near Protocol Blockchain in Various Industries
  4. NFTs (Non-Fungible Tokens)
  5. Decentralized Finance (DeFi)
  6. Smart Contracts and DApps
  7. Crypto and Digital Wallets
  8. Near Protocol Blockchain Innovations and Trends

KPI
Content Creation
Creation and broadcast of 4 episodes of 30 minutes weekly episode of educational content to be broadcasted in English and Yoruba language on 3 different national Radio stations.
Creation of high quality Educational Memes And info-Graphics For Social Media Platforms (3 per day)
Creating of Educational videos about Near Protocol and Web 3

Onboarding of at least 150 New users in the first one month.

Engagement Levels:
At least 30% of radio show listeners who actively participate in discussions or send in questions.
At least 150 Twitter Spaces attendees who actively engage by asking questions or providing comments.
Community Growth:
At least 30% of listeners who becomes onchain members and are active within the community.

Social Media Metrics:
Increase in followers on social media platforms (Near Social, Twitter, YouTube, Facebook, Instagram, Telegram).
Engagement metrics such as likes, shares, comments, and retweets on social media posts related to the initiative.
Guest Speaker Impact:
Good Feedback and ratings from onchain guest speakers regarding their experience participating in the initiative.

Conversion Rates:
At least 30% of radio show listeners who also engage with Twitter Spaces sessions.
At least 30% of radio show listeners and Twitter Spaces sessions attendees who also engage onchain.
At least 40% of onchain members who interact with at least 2 Near Dapp weekly.

Feedback and Surveys:
Conduct surveys or collect feedback from the audience to measure satisfaction and gather suggestions for improvement.
Retention Rate:
40% percentage of initial listeners who continue to engage with the initiative over time.
Community Engagement Levels:
A good number of discussions, questions, and interactions within the onchain community.

Budget Breakdown:

Radio Airtime ($110 per episodes) X 4 $440
Graphic design, branding and promotional materials: ($70 per episode) X 4 $280
Audio production ($60 per episode) X 8 $240
Video production ($100 per episode) X 4 $400
Internet connection and utilities: $70
Logistics:$65
Give Aways: $200
Educational Memes And info-Graphics For Social Media Platforms (3 per day) $1000
Contingency and Miscellaneous Costs:
(Reserve for unexpected expenses or additional needs) $50
Guest Speakers: ($100 per episodes) $400
Personal Renumeration $500

Total: $3645
Wallet: neardecentralizeddialogues.near

Twitter

The proposed Web 3 radio show represents an innovative and impactful approach to educating and engaging with a wide audience on the subject of Web 3 and the Near Protocol Blockchain. With a strategic focus on content creation and community building, this initiative aims to make a significant contribution to the Near Protocol blockchain Ecosystem.

I look forward to the opportunity to bring this vision to fruition and contribute to the ongoing advancement of Web 3 technology and the Near Protocol Blockchain.

2 Likes
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Thank you for your porposal.

It is a great initiative, i love the idea of distributing knowledge to localous via radio and other mediums that reach them.

This is a new initiative, and it will be great to add other team members and previous experience in hosting similar programs.

List the targeted state and radio station in that state; again, try to collaborate with them first if you don’t.

Also, please use the following metrics that will be used for tracking individual initiatives’ performance by Marketing (Eco) DAO. All the metrics must be attributable to the relevant project/initiative through on-chain activity and off-chain reporting, ensuring GDPR compliance and preserving privacy:

  1. Accounts retention after 1/2/4/8 weeks — the percentage of accounts who continue interacting on the chain over a given time period (higher is better)
  2. Account acquisition cost — budget divided by the number of accounts interacting through the funded initiative (lower is better)
  3. Median number of dApps used by P95 accounts retained for 1+ week (higher is better)
  4. Number of accounts retained for 1+ week using at least three dApps (higher is better)
  5. Social engagement score — some compound metric of the number of posts, likes, and followers/views in social media produced by the users.

Let’s take this example: Why should Marketing (Eco) DAO fund Project X?

  1. Project X should have a clear goal and target audience
  2. Project X should bring improvements to several metrics listed above
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Currently I’m the only one working on the intiative. But I intend to onboard and engage the services of Yoruba editors and presenters I met during my years of service at the broadcasting service of Ekiti State to ensure accurate translation of my contents. I also intend to invite as guest speakers community members with good knowledge of the Near Protocol Ecosystem.

  1. Ekiti State FM 91. 5 FM
  2. Federal FM Ondo state 102.5 FM
  3. FUTA FM (Federal University of Technology, Akure) 93.1 FM

I once worked at Ekiti Sate FM, and I have indicated my interest to start hosting a Web 3 educational broadcast on the station. And I have been guaranteed airtime as soon as I can make payments for airtime. I have also reached out to Positive 102.5 FM. And I have also been assured of as many Airtime I can pay for.

  • Accounts retention after 1/2/4/8 weeks —
    I intend to design intiatives that will ensure this account retaintion 50/week 1, 100/week 2, 200/ week 4, 500/week 8.

  • Account acquisition cost — budget divided by the number of accounts interacting through the funded initiative
    My budget is $3645 Ă· 500 retained accounts = 7.29

  • Median number of dApps used by P95 accounts retained for 1+ week
    The accounts will on a weekly basis interact with an average of 5 DApps.

  • Number of accounts retained for 1+ week using at least three dApps
    150 accounts

  • Social engagement score — some compound metric of the number of posts, likes, and followers/views in social media produced by the users.
    5 posts daily, unlimited retweets of posts of other Near accounts.
    Already I have created a Twitter account for the initiative and I have 15 followers. By the end of the first month of active Broadcast, I would have secured over 500 following coupled with likes, views and comments.

Why should Marketing (Eco) DAO fund Near Decentralized Dialogues: Web 3 Explained?

Target Audience:

My target Audience includes everyone listening to Radio in Ekiti and Ondo States, and students of the over 18 Tertiary Institutions in Ekiti State and Ondo State.

Clear Educational Goal:

The project has a clear and impactful educational goal focused on bridging the knowledge gap in Web3 and Near Protocol Blockchain within two states in Nigeria. The weekly radio show, broadcasted in English and Yoruba, will cater to a diverse audience, providing accessible and up-to-date educational resources.

Showcasing Use Cases:

Beyond educating about Web3 technology, the program will delve into real-world applications and case studies of the Near BOS, showcasing its practical relevance. This approach aligns with Marketing (Eco) DAO’s objective to support projects that demonstrate tangible benefits.

Guest Speaker Series:

The inclusion of a regular segment featuring experts and founders within the Ecosystem and Web 3 at large enhances the project’s credibility and brings diverse perspectives, adding significant value to the content. This aligns with the DAO’s interest in supporting initiatives with reputable contributors.

Leveraging the Power of Radio:

The project strategically utilizes the influential medium of radio in Nigeria, which holds a significant position as a trusted source of information. With a diverse demographic and widespread listenership, the project maximizes impact and accessibility.

Integration with Twitter Spaces:

The integration with Twitter Spaces provides a dynamic platform for real-time engagement, interactive discussions, and a wider global reach. This aligns with the DAO’s interest in projects that leverage multiple platforms for increased visibility.

Objectives and Key Results (KPIs):

The outlined objectives, including in-depth educational content creation, community building, and expanding reach, are well-defined and measurable. The KPIs demonstrate a commitment to tracking and evaluating the project’s performance.

Mobilizing Listeners for Twitter Spaces through the Radio Show:

The proposed strategy to seamlessly transition radio show listeners to Twitter Spaces is well-thought-out. By aligning content themes, creating anticipation, and actively encouraging participation, the project aims to create a dynamic ecosystem.

Topics To Be Covered:

The selected topics cover a broad spectrum of Web3 and Near Protocol Blockchain aspects, catering to both beginners and those seeking more advanced insights. This ensures a comprehensive educational experience.

Budget Breakdown:

The budget breakdown is transparent and covers essential aspects such as radio airtime, graphic design, audio/video production, internet connection, logistics, giveaways, and more. The allocated funds align with the project’s ambitious goals.

Social Engagement Score:

Near Decentralised Dialogues’s social media strategy will be robust, aiming for a high social engagement score.

Thank you,:hugs:

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Thank you for your reply. am still a bit concerned about how this approach helps onboard new builders and track user retention and activities.

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Educational Content and Awareness:

The radio show serves as a powerful tool to educate a broad audience about Web3 technology and the Near Protocol Blockchain. By providing accessible and informative content, it create awareness and attract individuals who may become interested in building within the Web3 ecosystem.

Guest Speaker Series:

Featuring experts, industry pioneers, and key stakeholders in the blockchain space d not only enhances the program’s credibility but also attracts potential builders. These individuals, inspired by the discussions, may be motivated to explore and contribute to the Web3 space.

Interactive Engagement:

Encouraging active participation from the audience during the radio show can identify potential builders. Questions, comments, and discussions can provide insights into the level of interest and engagement, allowing a connection with those who are eager to delve deeper into Web3.

Call-to-Action and Community Building:

Using the radio show as a platform to invite listeners to join our Telegram community or participate in upcoming Twitter Spaces sessions can lead to the 1. * onboarding of new builders. The call-to-action can guide interested individuals toward deeper involvement in Web3 initiatives.
2. Cross-Promotion with Twitter Spaces:

  • The integration of Twitter Spaces and a Telegram community allows for real-time engagement and discussions. By promoting upcoming Twitter Spaces sessions and our Telegram community during the radio show, I can create a seamless transition for listeners who wish to actively participate, fostering a sense of community and identifying potential builders.
  1. Feedback and Surveys:
  • Actively seeking feedback from the audience through surveys can provide valuable insights into the demographics and interests of my listeners. This information helps tailor content to attract and retain builders who align with the goals of Web3 initiatives.

Incorporating Web3 Building Topics:

While discussing various Web3 topics, dedicate segments to explore opportunities for building within the Near Protocol Blockchain. Highlighting projects, tools, and resources available for builders can directly appeal to individuals interested in contributing to the Web3 ecosystem.

Monitoring Social Media Metrics:

Tracking social media engagement metrics related to my radio show. Identify individuals who actively share, comment, or express interest in becoming builders. This data can guide targeted outreach efforts.

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Hi @FabDab thanks for the proposal. Noting your ongoing work in the ecosystem and dedication to growing awareness for NEAR around multiple activities you are involved in, including SHE is NEAR team. Thanks for your work.

Regarding this proposal, it’s almost identical to this November proposal. The previous proposal was closed based on the project being too early and uncertainty around how the show and content would sufficiently track metrics and align with the NDC KPIs. We need to be able to understand the clear path there for funding. I do not see enough change or different circumstances from the previous request here to support this request.

Another council suggested you pursue a pilot episode in the original thread from November. You asked about reimbursement for that. Unfortunately our operations haven’t been able to support reimbursements or payments of that kind.

I think your initiative could be a great fit for the bounty program we will announce soon and launch in January for content creators in the ecosystem. We will share more on that soon – hopefully this week.

2 Likes
7

hello :white_heart:

could you tell us more about these Radio stations, please? - if they have websites would appreciate your sharing links on them, how many regular listeners do they have? :blush:

which platforms are you going to utilize to distribute your content?

thank you for your idea and contribution!

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Hi @FabDab thanks for your proposal. I note that you have submitted a similar proposal last month that was closed so unfortunately i am unable to support.
I believe that your project has merit and would like to see how it can be developed. Please look out for an announcement on the bounty program for content creators that we are launching in January.