Greetings to all, I am writing to present and make available to you our MetaBit project: your business guide in the era of the Metaverse, cryptocurrencies and digital entrepreneurship; for the creation of content and dissemination in Spanish of everything related to the Near ecosystem, applying a strategic online and offline mix to diffuse the content.
General description: We are a Plus Media, we produce and distribute our content in multiple online and offline media, which allows us to reach a broader audience that has particular characteristics: the open signal media audience and the social media audience (which are not consumers of the latter, but that are equally interested in the digital matters and the opportunities they can get for their own development). We address the Spanish-speaking population (especially the one interested in crypto, technology and entrepreneurship), men and women between 25 and 50 years old, with a socioeconomic level in process of scaling, that are searching in for alternatives to consolidate their ventures, companies, as well as their financial freedom, through new technologies. We facilitate the understanding of the emerging economy, not only by making known current related information, but also by making it friendlier to use and understand; we are educating the audience to a more responsible management of finances, development opportunities, increased usability, technological inclusion, and poverty reduction.
Value proposal.
We generate daily content and diffuse it through the social media but also through an audience that few approach, such as the off line audience, where there are also students, people with little technical training, web 2 developers (with whom we link through different groups and communities of Latin America), or professionals who are looking to reinvent their professional plan, for whom web3 has great opportunities.
Content 100% in Spanish for the Latino community
The intention is to generate content created by technical staff with experience in NEAR, and with the support of digital marketing specialists.
OBJECTIVES (Expected impact):
- Make the NEAR blockchain more known as a valuable alternative to multiple Web 3 solutions.
- Educate more about what builders in Latam are doing using the NEAR Protocol.
- Educate for development by stimulating the use of decentralized technology.
- Increase interest in the NEAR Protocol among web 2.0 software developers and developers of other blockchains
- Encouragement to join and strengthen the Spanish-speaking community of NEAR
- Make ecosystem projects visible
- The channeling of interested parties to collaborate with the development of the ecosystem.
- Attract more women to the Near blockchain.
Background and more of MetaBit
We have two hours of live programming from Monday to Friday, from 8 to 10 am via streaming through the Nodos Mall metaverse View this 360° Tour, where we tune in from different parts of Venezuela and the world. We also broadcast by open signal through the Melao FM Circuit (which covers Caracas and the states of Miranda and Falcón), and we share the most wanted content by the audience in podcast format through our Anchor / Spotify channel MetaBit • A podcast on Spotify for Podcasters, and with promotion in social media in the accounts https://instagram.com/metabit_av?igshid=ZDdkNTZiNTM= and https://twitter.com/AryeliVera?t=ZssqxMeB-jlpgBN7RxqilQ&s=09.
MetaBit started as the first radio program (open signal) in Venezuela specialized in these topics and we want to scale to other phases of the project that bring us closer to the fulfillment of the purpose described above. Our launch was reviewed by different media, including two specialized in the area.
Last year we also did an exercise on YouTube (MetaBit - YouTube) that had an interesting receptivity and that we would like to resume with a refresh in a new phase.
We have a staff of Spanish-speakers from different countries, recognized in their areas, with whom we develop topics like finances, crypto, startups and venture capital, technology, remote work, cybersecurity, zero scam, web 3, gaming, marketing, and trends.
After getting to know NEAR with the guidance of Fritz Wagner and the Aurora team (who we have interviewed), we have identified that it is a powerful ecosystem for development and opportunities, little known by the Spanish-speaking public. It seems right to us to make it more known, by making tangible its different applications and modes of use, how it helps to create solutions in different areas, and by exposing to our audience why to use this and not another Blockchain, its scope and challenges, among others.
PROPOSAL
A) Contend 1: Weekly capsule specialized in NEAR
Distribution channel: Streaming, Open signal, Anchor/Spotify, Social media
Details: We will generate educational content to raise awareness of the applications and opportunities that NEAR provides as a blockchain.
Deliverable Monthly: 4 capsules.
Total 2023: 32 capsules
B) Contend 2: Live promos inviting to know and use Near
Distribution channel:Streaming, Open signal, Anchor/Spotify
**Details:**Reinforce the content of the capsules and promote information from the NEAR ecosystem. 2 times from Monday to Friday.
Deliverable Monthly: 40 P and F
Total 2023: 320 P and F
C) Contend 3:**Recorded rotating promos inviting to know and use Near
Distribution channel:Streaming, Open signal, Anchor/Spotify
**Details:**We will increase the recall of the blockchain in the audience through 8 rotating spots throughout the day, from Monday to Saturday.
Deliverable Monthly: 192 spot
Total 2023:1536 spot
D) Contend 4:**Contests
Distribution channel:Streaming, Open signal
**Details:**We will support the growth of the community by using contests
Deliverable Monthly: 2 a month
Total 2023:16 contests
The way we propose to do this is by doing a weekly capsule within the program, specialized only in Near with the representatives of Near Venezuela or someone else that the community prefers to make contributions (it could even be the representatives of the community projects). In addition, we intend to reinforce this content with advertising promotions in the presentation and the daily farewell of the program, and even to incorporate two live advertising spots that as will keep the brand present during all transmissions to generate more awareness in our audience and to arise greater interest in knowing what it is, how to join, and to take advantage of the opportunities offered by the blockchain and its community. The promotion would also be incorporated into the podcast on Anchor to increase presence and permanence. All of the above from Monday to Friday during the rest of the year 2023. It is important to note that the production of content and advertising spots is made by us.
Additionally, we will incorporate contests into the dynamics to stimulate the growth of the community.
If all this is disseminated both in our social media and in NEAR community, by generating comments, etc., we are convinced that we can further increase the effect.
Financing scheme: cash payment
Metrics to measure success:
- Audience behavior records in streaming and messaging
- Interest in podcast format content
- Brand awareness
- Impact on the ecosystem
Estimated Timeline and Achievement Milestones:
We want to add financing to the project to scale it to its next phases with the activation of business models that make it self-sustaining (including the launch of its website), since during the first year of its existence everything has been managed with its own resources. Having your financing for this year will allow us to meet those objectives and to structure (after measuring and evaluating the results) a plan to continue growing together during 2024.
Total amount requested in USD: 1,162.50 USD per month for the rest of the year 2023, in a single payment of 9,300.00 USD in NEAR token (equivalent to 8 months).
Distribution of funds:
Production, edition, version and distribution of contents of the live program: 45%
Maintenance and equipment: 15%
Transmission rights: 10%
Marketing and promotion: 15%
Administrative and miscellaneous expenses: 10%
Contingency: 5%
NEAR Wallet ID/DAO: metabitradio.near
Wallet owner name:
MetaBit Radio
Representative: Aryeli Vera