Dear Marketing DAO team@marketingdao-council @Dacha @MarcusNEAR @blaze [@RussLive215] (Profile - RussLive215 - NEAR Forum) @illia @kendall-near please check out this proposal below that could help mass adoption and retention at NEAR. My proposal was Postponed to November so I attached the link here, because I already answer some question there so is better just add the link: https://gov.near.org/t/postponded-on-november-meritocracy-plugin-connect-near-with-43-of-the-internet-meritocracy-for-women-influential-circle-near-women-spanish-divisions-of-meritocracy/36689/1
I already started working the PARTNERSHIP with the founder’s lawyers firms in Latino America, the Cayman Islands, and The United States (all of them bilingual in English and Spanish) and also they are experts in taxes and raising money from investors as well for startups and small businesses (so far more than 15 of them added me on Linkedin), as you can check out on my Personal Linkedin https://www.linkedin.com/in/marilynalvarado/. As a woman Founder I think this is the Key to attracting Startups and Small Businesses to NEAR and WEB3 in general because regulations can stop entrepreneurs from building in WEB3.
Additionally, I started a Work Chat Group on Telegram with Ref.Finance Team as a Co-Founder and Project Manager of Meritocracy Plugin that is like a Bridge between WEB2 and WEB3 (NEAR), for doing the technical research for the second part of developing of Meritocracy Plugin that is bring also NEP-141 Tokens and others ERC20 to gamificate, unblock, sell content, secret sections, etc and interact with Websites in WordPress (43% of the internet are websites made in WordPress). I am sharing this link for you to check out how MERITOCRACY PLUGIN works using my 7 MVP Websites are made in WordPress examples of their applications to Hybrid dApps that can interact with NEAR cryptocurrency and do transactions using the Meritocracy Plugin https://thehumanteam.org/marilyn-alvarado-ceo-founder-socialmeet-the-best-meritocracy-club-in-the-world-and-the-human-team/.
The second part of MERITOCRACY PLUGIN that we want to work on in coordination with Ref. finance is bring the customized Token on WordPress websites using Meritocracy Plugin as a bridge and that already trade with Crypto NEAR and also bring those customized tokens to NEAR Ecosystem, as a result users will be able to stake, farming, trade add liquidity inside of Ref.finance, or interact with BOS and other projects on NEAR Ecosystem from their Websites in WordPress (so we can attract, small businesses and new people who are not necessarily developers to Ref.finance , BOS, NEAR Ecosystem in general with a soft and organic transition, as result it could be kind of Aurora that connect with Ethereum in our case MERITOCRACY PLUGIN connect NEAR with 43% of the Internet (WordPress) and vice versa 
And We also are in the conversation for doing an alliance with Aurora es NEAR for teach entrepreneurs about Aurora as well and other interesting projects of NEAR Ecosystem.
On the other hand, once we are in the research of the second part of MERITOCRACY PLUGIN, we are also happy to hear about other necessities that NEAR needs for the ecosystem in order to attract more users from WordPress to NEAR, using our Plugin, so feel free to reach out me on Linkedin or X https://twitter.com/socialmeetclub for talking about this.
All the rest of the information about the proposal you can find in this link and this is the update of our proposal for check out what we can do in only few days: https://gov.near.org/t/postponded-on-november-meritocracy-plugin-connect-near-with-43-of-the-internet-meritocracy-for-women-influential-circle-near-women-spanish-divisions-of-meritocracy/36689/1
Thank so much for your time in checking our proposal.
UPDATED PROPOSAL
Dear @Dacha @MarcusNEAR @blaze @RussLive215, @illia @kendall-near @Cameron @starpause @vgrichina
and thank you to others from Marketing DAO for your feedback.
I’ve had very little time to respond because I was busy working on a program for my YouTube Channel: BUSINESS & TECH in Spanish (that is part of this proposal) for the Peruvian Community, which wasn’t knowledgeable about BOS and AURORA. The launch of this series was yesterday. Here is the link https://www.youtube.com/watch?v=xn62mIlDn-I
In the interim, I successfully finished all the milestones of MERITOCRACY PLUGIN that was built with a Grant from NEAR FOUNDATION. I also won a small Grant from the city of San Francisco, and had some important leaders in government invite me to the most important event in the world currently taking place: USA APEC 2023, as a representative of women leaders, and founders from Peru in Silicon Valley. Here the link about that: https://twitter.com/socialmeetclub/status/1724922791864991866
As you can see, I have experience in attracting and building collaboration with great institutions that generate impact in the world.
My Proposal:
Based on the comments that I received, I amended my proposal. I believe it should start as soon as possible. My heart is with NEAR, but unfortunately it has been suggested that my proposal be postponed to December, when this proposal was made in October, then postponed to November and now December, which makes me concerned that this specific area of NEAR is not interested in it.
My proposal could help mass adoption and retention of NEAR. The proposal is for a project of mid-term duration, but I have done what I can to reflect a 1-month timeframe per the instructions from Marketing DAO. However, I have left links for you to review the plan of the closed proposal, to help you better understand the vision of my work over a longer timeframe, not just for 1 month.
MISSION
Call excellent BUSINESSES and entrepreneurs TO DO BUSINESS, CREATE PARTNERSHIPS, and COLLABORATE with NEAR PROTOCOL and its main projects like BOS, NEAR SOCIAL, REF.FINANCE, AURORA, SHARDOG, and others.
Provide a plan for people with MERIT and TALENT to transition into the NEAR ecosystem.
“COMMUNITY & BUSINESS EDUCATION: Keep attracting to A GLOBAL COMMUNITY of ENTREPRENEURS, ARTISTS, CELEBRITIES, INFLUENCERS, INTELLECTUALS, JOURNALISTS & LEADERS, AND TRAIN THEM TO DO BUSINESS with NEAR Protocol with the new strategic certification in NEAR NEAR Certified BUSINESS (NCB).” This quotation is part of the mid-term proposal for 6 months. Either way, in 1 month, we can continue to attract those people with our program “BUSINESS & TECH” on our YouTube Channel and our Twitter account, because unfortunately NEAR Certified BUSINESS (NCB) is not possible to create in 1 month, but we can do the research to choose the main projects can be included in the certification.
INFLUENTIAL CIRCLE: create an army of MICRO INFLUENTIAL PEOPLE and MICRO AMBASSADORS to help us spread the word faster in Collaboration with Shardog, Influential Circle, or others in the NEAR ecosystem.
We have started with a collaborative partnership with SHE IS NEAR, NEAR PERU, CIDE-PUCP, ASOCIACION BLOCKCHAIN PERU, CRYPTOBLOCKPERU, ASICREA PERU, MERITOCRACY PLUGIN, FABLAB PERU, FABWOMEN, TIERRA Y SER, AURORA ES NEAR, NEAR BLOCKCHAIN EN ESPAĂ‘OL and universities with a focus on Spanish speakers.
TARGET:
Founders
Entrepreneurs
Investors
Developers
Startups
Women who speak SPANISH
Artists
Ambassadors
Contributors
Micro-Influencers
OUR COMMUNITIES: We reviewed the historical support for other communities approved in this Forum and noted that the average budget approved was around USD 2,000 per community. We have 3 communities + 1 Twitter Community. Our proposal includes our work with these 3 communities. For the past 3 months, we have taken the initiative to build those communities without any financial support.
MERITOCRACY PLUGIN (Spanish and English): This is the community for this plugin, which won a Grant from Near Foundation, and is a bridge between Web2 (Approx. 43% of internet are websites made in WordPress) and WEB3 (NEAR)
https://t.me/MeritocracyLab 1
Meritocracy For WOMEN (almost 400 members, Spanish and English): This is a multichain community that connects CEOs, Founders, CTOs, Investors, and other stakeholders in WEB3 from Silicon Valley and Latino America. The focus is on AI, and new technologies, and is mainly intended to help to bring more women to leadership in WEB3. Also, Illia Polosukhin and many valuable members of the NEAR ecosystem are there. We would be happy for you to join us and check out for yourself!
https://t.me/MeritocracyWomen 2
**NEAR Women SPANISH (around 70 women):**This community is led by Spanish-speaking WOMEN, and focuses on attracting more Spanish-speaking WOMEN to WEB3. It is a global community of WOMEN in SPANISH for Near Protocol, and focuses on business, funding opportunities, building on WEB3, education, legal, taxes, and partnerships with businesses and projects in the NEAR ecosystem. Telegram: Contact @NEARWomen
According to Ethnologue, Spanish is the 2nd most spoken language in the world among native speakers (485 million), and is the 4th most spoken language in the world among all speakers (559 million).
(List of languages by total number of speakers - Wikipedia)
Since the last election of NDC, the Latino community has lost representation in NDC. The reasons for this are controversial and not clearly identified but could be driven by mistakes or misunderstandings of the rules, not necessarily by bad intentions. Give a chance to Latino women to lead this project and show that our community from Latino America and Spanish Speakers around the world are honest, hardworking, and can show clear results based on KPIs required by NEAR. We will create partnerships with the most relevant communities from Pacific Alliance nations (Mexico, Colombia, Peru, and Chile) as well as other Spanish-speaking communities in WEB3. We have already established strategic alliances and collaborations with some communities in the NEAR ecosystem like Near Blockchain en español, Aurora ES Near, Open Web Academy, CIDE-PUCP, ASOCIACION BLOCKCHAIN PERU, CRYPTOBLOCKPERU, ASICREA PERU, MERITOCRACY PLUGIN, FABLAB PERU, FABWOMEN, TIERRA Y SER.
We will conduct independent activities for our Spanish community in collaboration with NEAR communities, like we started yesterday with OPEN WEB ACADEMY, AURORA ES NEAR and CRYPTOBLOCK PERU and FIRULAIX. Here is the Youtube video: https://www.youtube.com/live/xn62mIlDn-I?si=6LW3I-Dn1Ys8ttOl
We are also planning to do this in English as:
-Business & Tech (All the Monday at 8 pm PST) X Channel: @SocialmeetClub with more than 10,000 followers (in SPANISH or ENGLISH)
-Business & Tech (All the Tuesdays at 8 pm PST) YouTube Channel SPANISH or ENGLISH Socialmeet Global Meritocracy Club: @socialmeetmeritocracyclub
In both cases, the idea is to invite founders or marketers of interesting projects on NEAR to explain Business Opportunities or Partnership with Platforms like Ref.Finance, BOS, Shardog, MERITOCRACY PLUGIN and others.
1-Month Proposal: ATTRACT (Using our 3 communities on Telegram, Twitter, Linkedin, Facebook, Instagram, Youtube, and SEO-optimized blog posts)
ATTRACT DEVELOPERS and FOUNDERS TO BUILD WITH NEAR (ENGAGEMENT & RETENTION)
BUILD IN NEAR WITH MERITOCRACY PLUGIN STARTING TODAY, NO CODING REQUIRED (FOR 1 MONTH SPANISH AND ENGLISH):
Focus on reaching out to other communities for attracting devs from WordPress (Approximately 810 million websites are made in WordPress), as well as Founders, Business owners, Investors, and Startups that use WordPress (which represents 43% of the internet) to build, establish partnerships or collaborations, and receive payment in NEAR. (KPI: Research, identify, and contact at least 10 communities.)
ATTRACT ENTREPRENEURS TO DO BUSINESS WITH NEAR (ENGAGEMENT & RETENTION)
CONTENT Advertise Business Opportunities or Partnership Guides at: NEAR FOUNDATION, DEVHUB. AURORA, REF FINANCE, NEAR SOCIAL, NDC, HACKBOX, and EVENTS in Spanish and English.
(KPI: Write: 4 SEO Articles, at approximately 500 words each)
ATTRACT INSTITUTIONS and BUSINESS OWNERS TO DO BUSINESS, COLLABORATE, OR PARTNERS WITH NEAR & ITS BUSINESSES (ENGAGEMENT). (KPI: Contact at least 10 potential partners for NEAR)
SOCIAL STRATEGY RESEARCH, ORGANIZE AND DIGITAL PUBLIC RELATIONS IN SPANISH & ENGLISH. There are many communities that promote NEAR on various platforms, but it is not well-organized for interested parties to find the best community for their needs. This could also create opportunities for misinformation or scams. I will research existing resources on social media platforms as follows:
o XSpaces (Contact, List, and Tag handle NEAR Channels)
o XCommunities (Contact, List, and Tag handle NEAR Channels)
o LinkedIn (Contact, List, and Tag handle NEAR Channels)
o Establish a presence with this content on other Social Media: like Instagram, Facebook, and TikTok for SEO reasons.
o Telegram Communities (Contact, List, and share on NEAR Channels or allied channels)
o Whatsapp Communities (Contact, List, and share on NEAR Channels or allied channels)
o YouTube Channels (Contact, List, and share on NEAR Channels or allied channels)
(KPI: The deliverable will be an organized list of these communities, plus evidence of my outreach to them)
“HELP REAL BUSINESSES TO START IN WEB3 ( ENGAGEMENT & RETENTION) BY CONDUCTING LEGAL AND TAX WORKSHOPS IN SPANISH AND ENGLISH
LEGAL, FINANCE, and TAX content are the main issues that stop many founders, businesspeople, and Startups from starting to build in WEB3. Crypto Lawyers and Crypto Experts in taxes are very expensive and hard to find, so our ultimate goal is to get relevant tips and do legal clinics for entrepreneurs with the possibility to develop basic templates for WEB3 like Terms and Conditions, Privacy Policy, and other requirements needed to start building websites in web3. If possible, we will also create basic templates to assist entrepreneurs with taxes. The cost of developing these templates is unknown at this time, so the initial goal will be to develop an understanding of what’s possible, as well as the potential cost.
For the first month, we will start with 1 month of research to develop initial contacts with lawyers in preparation of our mid-term goals.
(KPI: Our deliverable will be at least 3 budgets resulting from our initial research and at least 1 YouTube Webinar of Business & Tech with Lawyers)
Mid-term and long-term goals of this project for later months are documented in our original proposal.
LONGER-TERM VISION:
While this proposal is only for one month, we believe it is important that the activities prepare us to continue to effectively provide value for NEAR in the subsequent months. After this month is completed, we will be in a good position for:
NEXT 2 MONTHS (2nd and 3rd Months): RESEARCH, CREATE and PRODUCE
Research, organize, and prepare Material for the 1st NBC Bootcamp in Spanish
FOLLOWING 3 MONTHS (4th, 5th and 6th Months): LAUNCH, EXECUTE AND MEASURE ENGAGEMENT & REFERRALS
For more details about this longer term vision, please see, our plan in our original request for funding in this link: https://gov.near.org/t/closed-meritocracy-plugin-connect-near-with-43-of-the-internet-meritocracy-for-women-influential-circle-near-women-spanish-divisions-of-meritocracy/36689
TEAM:
Woman Leader: Marilyn Alvarado
â—Ź CEO & Founder of Socialmeet the Best Meritocracy Club in the World
● Co-Founder of MERITOCRACY PLUGIN Meritocracy – Near-Powered Gamification Plugin for WordPress – WordPress plugin | WordPress.org
â—Ź Founder of Meritocracy For WOMEN: Telegram: Contact @MeritocracyWomen 2
â—Ź Founder of NEAR Women Telegram: Contact @NEARWomen
â—Ź and WOMEN SPEAKER IN WEB3 for LATAM
She was decorated by the Peruvian American National Council (PANC) and was a Speaker at the United States State Department with a presentation on new communication tools in the 21st century. Similarly, she was recognized by the United States Congress for creating Socialmeet. Her Startup was selected by PROMPERU to represent Peru in the Pacific Alliance (Peru + Colombia +Chile+ Mexico) Workshop in RUTA N (one of the most important innovations think tanks in Latin America) in MedellĂn, Colombia and Silicon Valley/ San Francisco in 2019 at Palace of Fine Arts.
Here is more info about Marilyn https://thehumanteam.org/marilyn-alvarado-ceo-founder-socialmeet-the-best-meritocracy-club-in-the-world-and-the-human-team/ 1
The final team will include the following roles, all of them will be from the NEAR Ecosystem and from Communities of Blockchain Peru and will be fluent Spanish Speakers, familiar with the idiosyncrasies of Latin culture. Some individuals will fill multiple roles. Roles will include:
1 Business Partnership leader
2 CM Woman Native Speakers
1 video editor
1 Producer and Interviewer
1 Business Co-Interviewer
1 Lawyer
1 Tax Expert
1 Designer
1 Writer
1 Researcher
We find those human resources in Collaboration with Communities from Latam in the NEAR Ecosystem, as well as with communities from Peru.
Funding scheme: 1 Month
Expected impact and value you foresee for the NEAR ecosystem/community
Our focus on attracting Businesses and Founders to NEAR ecosystems will provide better results than just focusing on transactions and retention of individuals because interested businesses will invest time and money, which will create many more transactions and real-world use cases, further developing the NEAR ecosystem.
Our Goals and Focus for 1 MONTH
Account Retention
After 1/2/4 weeks, aim to retain at least 20% on-boarded accounts. Because we don’t have a firm budget for the further months to create the new certifications NCB (NEAR Certification Business), it is a little more complex to determine how to retain business. That’s why our retention is estimated conservatively at 20%, compared to our longer-term goal of 80%.
Account Acquisition
Cost — A target acquisition cost is difficult to calculate per account because (similar to OPOLIS), because the target is NICHE and implies a lot of one-on-one communication to attract businesses or entrepreneurs with startups instead of individuals. Fortunately, our leader is a founder, so she understands the needs of startups. She was a Key Account Manager and worked with the biggest companies in Peru, so her know-how is unique and valuable for this specific project.
dApps Engagement
Ensure that at least 10% of accounts retained can interact with more than one dApp in the NEAR ecosystem. BOS, Aurora, Ref. Finance, Shardog, Near Social and others
(That’s why the NCB will be important because the goal of this bootcamp is for the business owners to interact with the main dApps of the NEAR Ecosystem) Because we aren’t sure if we can create the NCB, our retention is estimated conservatively at 10%, compared to our longer-term goal of 90%.
Social Engagement Score
Increase 10% compound metric of the number of posts, likes, and followers/views in our social media channels, including Twitter, Telegram and LinkedIn (because our Target is Businesses). We wish to include Near Social, but unfortunately, 1 month is too soon for businesses to start to engage with something that could be very technical, so our longer-term goal would include it, and utilize the NCB (NEAR Certification Business)
Total requested amount in USD and NEAR : USD 9,940 (1 Month include my unique Know how and Reputation in Latam and Silicon Valley and power Linkedin with great networking as well my other social media like my Twitter @SocialmeetClub)
I live in San Francisco, the second most expensive city in the USA, as corroborated by the compensation of other people who work for NEAR in Silicon Valley.
I will be dedicated to this project full time for this month.
Below, I have shared some links to substantiate the compensation of marketing professionals in Silicon Valley. Fortunately, the impact that can be achieved in Silicon Valley also corresponds with the high cost of living, because of the rich environment of technology and entrepreneurship here.
Marketing Salary in San Francisco:
https://www.builtinsf.com/salaries/marketing/marketing-manager/san-francisco
Attorney Salary in San Francisco
https://www.indeed.com/career/attorney/salaries/San-Francisco-Bay-Area–CA
https://www.glassdoor.com/Salaries/san-francisco-attorney-salary-SRCH_IL.0,13_IM759_KO14,22.htm
https://www.salary.com/research/salary/benchmark/attorney-v-salary/san-francisco-ca
Tax Consultant/ Advisor in San Francisco
https://www.salary.com/research/salary/recruiting/tax-advisor-salary/san-francisco-ca
NEAR Wallet ID: trinity144.near
Wallet owner’s name: Marilyn Alvarado
Thank you in advance for your feedback, advice, and support. We are open to collaboration and guidance and look forward to working with MDAO and NDC!