[Approved] Marketing DAO Proposal (Metamon)

Proposal: DAO Proposal (astrodao.com)

MARKETING DAO PROPOSAL - Metamon

:memo:Proposal Title

Metamon x NEAR Marketing Campaign

:open_book: Organization Name

Metamon

:date: Date Founded

March 2021

:1st_place_medal: Is this the First Funding Request for This Project?

Yes

:abacus: What Type of Previous Funding Did You Recieve for This Project?

N/A

:open_file_folder: Previous Funding (If Any)

N/A

:globe_with_meridians: Project URL

metamon.gg

:white_check_mark: Categorize Your Project

Content Creation + Distribution

:abacus: Social Media Distribution Channel URLs

Twitter -twitter .com/metamonapp

Discord - discord .gg/metamon

Youtube - youtube .com/@MetamonCrew

Medium - medium .com/@metamon

:earth_americas: Which Region Will Your Project Support?

Global

:mag: Is Your Project Targeting A Specific Country?

ABOUT ME

:white_check_mark: Your Name

Spaceoddity, “Space”

:credit_card: Near Wallet ID

metamon.near

:round_pushpin: Country of Residence

Canada

:hatched_chick: Twitter

twitter .com/odetospace

TEAM MEMBERS

:notebook: Total Team Members

10

:family_man_man_boy_boy: Info About Your Team

We are a cross-functional team of engineers, indie game devs, entrepreneurs and marketers who have been building Metamon for over 1.5 years. Our team brings experience building games as well as blockchain applications

:fire: What related qualifications, experience or track record does your team bring to this initiative?

Metamon is an “OG” project on NEAR. We built a community over over ~20K people for Metamon across socials, and are consistently experimenting with and publishing new forms of content week over week. We have also generated revenue as one of leading NFT projects on NEAR

PROJECT PROPOSAL

:clipboard: Project Overview: Short High-Level Summary of the Purpose of Your Project

Metamon is a web3 gaming company building free-to-play, blockchain-powered games alongside an expansive universe of content, art, and entertainment. We are long-time NEAR builders who have been in the ecosystem for nearly 2 years.

Our first game, Metamon Royale–which is currently in Beta–is a high-quality PvX monster-hunter game built on NEAR Protocol and available on Windows and Mac. Players battle each other, capture monsters, and collect loot in a fast-paced, expansive map.

As we approach mainnet launch, we are doing a significant marketing push to draw attention to our game and onboard mainstream “web2 gamers” to NEAR Protocol and the greater web3 ecosystem. This marketing push involves several different initiatives/activities including: publishing a range of Metamon- and NEAR-focused content, creating and distributing E-Sports content, and expanding the reach of our weekly podcast, Metamon Mania.

:mag_right: What Problem Are You Aiming to Solve

  • Lack of gaming-focused content:
    • The NEAR Ecosystem has very little gaming-focused content that would appeal to the average gamer outside web3.
  • Lack of e-sports engagement:
    • The NEAR Ecosystem has no active E-sports attraction, an initiative which has proven successful in other ecosystems. Esports attracts a major (and growing) audience of people seeking content/entertainment to consume.
  • Lack of visibility for gaming on NEAR
    • The NEAR Ecosystem has many gaming projects, none of which are highlighted as an anchor to attract users (even live ones).

:white_check_mark: How Does This Project Solve the Problems You’ve Listed?

  • Lack of gaming-focused content:

    • Create Metamon-focused content (ranging from podcasts, gameplay, art, etc.) will appeal to the traditional gamer more than current content which is more focused on highlighting active wallets, trading volume, and other metrics that the average gamer does not understand or care about.
  • Lack of e-sports engagement:

    • Organizing esports tournaments with notable gaming figures will attract a whole new subset of fans and viewers who enjoy this type of content, which is currently non-existent in the NEAR ecosystem
  • Lack of visibility for gaming on NEAR

    • We want to demonstrate what is possible for Gaming on NEAR. Producing a range of content around Metamon, our story on NEAR, and how we view the future of Gaming on NEAR, will serve to educate users that our ecosystem is rich in gaming experiences.

:rocket: Which of the Following Will Be The Result of Your Project?

Increase Active Users on Apps on NEAR

:bar_chart: What Are the Goals of This Project?

Increase Active Users on Apps on NEAR

Through content production and other activities, our aim is to onboard a minimum of 500 active users to our game built on NEAR. This will serve as a good base of users for us to test, refine, and perfect our product prior to scaling our user base to the hundreds of thousands.

:clipboard: Provide a Detailed Breakdown of Your Project Deliverables and the Budget

:gem:Deliverable #1

Weekly livestream/podcast with Metamon team, covering:

  • Metamon and NEAR
  • Project announcements + updates
  • Feature updates
  • Art and IP reveals

:books: Distribution Channel and Frequency

  • (8x) Twitter
  • (8x) Youtube
  • (8x) Discord
  • (8x) Twitch

:link: Channel URL(s)

:movie_camera: Content Format:

  • (8x) Video
  • (8x) Visual/Design

:dango: Type of Content:

  • Promotional - News around Metamon, Gaming, NEAR
  • Hype/Launch - Announcing new features, achievements, etc.
  • Interviews - In-depth conversations with team/founders
  • Teaser/Trailer - Animations, Gameplay, and other hype pieces of video content

:dollar: Budget

$1500 USD (over 8 weeks)

:gem:Deliverable #2

Regular E-Sports content showcasing Metamon as a hook for gamers on NEAR

  • Biweekly Esports competitions/tournaments
  • Each tournament will serve as a “gold mine of content” which will be promoted and distributed in various forms across Twitter, Discord, Twitch, Youtube, and Medium

:books: Distribution Channel and Frequency

  • (16x) Twitter
  • (8x) Youtube
  • (16x) Discord
  • (8x) Twitch

:link: Channel URL(s)

:movie_camera: Content Format:

  • (4x) Video
  • (4x) Video (short-form teasers and snippets, recap)
  • (8x) Visual/Design

:dango: Type of Content:

  • Promotional - News around Metamon, Gaming, NEAR
  • Hype/Launch - Announcing new features, achievements, etc.
  • Interviews - In-depth conversations with team/founders
  • Teaser/Trailer - Animations, Gameplay, and other hype pieces of video content

:dollar: Budget

$2000 USD (over 8 weeks)

:gem:Deliverable #3

Promote NEAR as a destination for gamers, with Metamon as one of the first NEAR-native games

:books: Distribution Channel and Frequency

  • (32x) Twitter - i.e. 4 times per week
  • (16x) Discord - i.e. 2 times per week

:link: Channel URL(s)

:movie_camera: Content Format:

  • (8x) Written - blogs, announcements, tutorials, milestones
  • (8x) Visual/Design - infographics, posters, banners
  • (4x) Video - IP snippets, tutorials
  • (2x) Audio - monthly AMA

:dango: Type of Content:

  • Promotional - News around Metamon, Gaming, NEAR
  • Hype/Launch - Announcing new features, achievements, etc.
  • Educational/Explainer - How to game on NEAR, play Metamon, “GameFI ABCs”, etc.
  • Documentation - project-specific including FAQs, Wiki, Features

:dollar: Budget

$1500 USD (over 8 weeks)

:money_with_wings: What Is the Total Funding Amount You Are Requesting?

$5,000 USD

:hourglass_flowing_sand: What is the Length of Commitment to Delivering Your Project?

2 Months

:stopwatch: Start Date of the Project/Campaign

January 2023 (first or second week)

8 Likes

Happy to support.

cc: @haenko

Hey guys – I support this if you can cut the budget in half and report back after two months – I think for an early stage project like this we need to be able to see a report on progress before funding for the remaining amount requested.

1 Like

Hi @spaceoddity,

Thanks for the detailed submission and the strong formating. Given this is your first submission on the forum and the nature of the project is going to take some time to deliver.

The @marketingdao-council is willing to support half of the bugdget for half of the deliverables to give us time to review the effectiveness of your work before awarding the second half.

If you can adjust your deliverables by 50% and the drop the budget by 50%, we’ll support your project at this time.

3 Likes

Thanks for your support. Updated the proposal to reflect the $5000 budget over 2 months.

1 Like

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Have a great day :blush:

1 Like

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cc @marketingdao-council for visibility :slight_smile: