March 2022 Social Media Management + Marketing & Communication budget for Incubadora DAO
Project Name: Incubadora DAO
Funding scheme: Monthly
Initiative Summary:
Incubadora DAO is a laboratory for experimentation in arts + technology. It is a platform to promote the collaboration between artists, academics, curators, creatives and cultural practitioners. Due to the growing precariousness of the cultural sector and artistic labor, we intend to ideate emancipatory solutions and help reshape the traditional art ecosystem using blockchain and DeFi purposes.
Thanks to the Marketing DAO support plus the growing refinement of our promotional targeting and coordinated communication actions, Incubadora has been able to increase Its visibility and impact. Across the last month, our Stipends Program supported four artists; our February seminar, “Introduction to Afrofuturism: a temporal short-circuit” was the most crowded so far, with more than 30 attendees; and Incubadora’s Vertical was able to support three projects [link 1, link 2, link 3].
In terms of marketing and communication, our goal is to be a bridge between cultural agents and the NEAR ecosystem by promoting engagement through our multiple channels. The work we made so far has shown that building up our social media engagement, using them to boost the number of people interacting with our Website, Forum, Mintbase Store and TG, is really effective in amplifying the visibility and the adhesion of our activities.
Incubadora’s Communication Channels:
Website | NEAR Forum | Instagram | Facebook | Twitter | Telegram | YouTube
Metrics for measuring success:
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Grow social media engagement, producing content with links that will lead to the NEAR ecosystem such as the Forum, our Website and Mintbase Stores [link 1 & link 2], as well as the Incubadora community on TG
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Two to three posts per week on Instagram + several stories
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Two to three posts per week on Facebook + several stories
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Two to five tweets per week on Twitter + 1 retweet per day
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Feed Youtube channel with three or more videos per month
Estimated timeline and achievement milestones:
This proposal is for the month of March. At the end of the month, we will re-evaluate and refresh the strategy for the following months. Achievement milestones include:
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Growing our social media followers and interactions:
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Instagram: go from 1314 to 1570 followers, growing around 20%
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Facebook: go from 119 to 160 followers, growing around 35%
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Twitter: go from 723 to 795 followers, growing around 10%
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Telegram: go from 110 to 125 members, growing around 15%
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Youtube: reach 65 subscribers + 300 views in our content
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Growing the monthly traffic of our website around 10%, going from 717 to 785 visits per month (to be monitored via Google Analytics). The growth strategy involves inviting researchers to write texts and publish them on our website and investing in more educational content in order to attract the audience from web2 to the web3 environment
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Increasing the interactions in our NEAR Forum. Besides redirecting our social media audience to the Forum through engaging them in our initiatives, the strategy here also involves the creation of bounties to reward and encourage the NEAR community to promote our communication channels. In the last funding period, our engagement bounty has proven to be very efficient
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Increasing the visibility of our Mintbase stores
Previously funded proposals in the Creatives DAO and Marketing DAO categories:
Funding Details
Social Media:
- Instagram account management = 200USD 18.3N
- Instagram promotional tool = 24USD 2.2N
2 posts to be promoted for 10 days in order to increase the visibility of our initiatives, having an estimated reach of 5.540 to 14.000 people with previous interest in the art field for example = 12USD each
- Facebook account management = 200USD 18.3N
- Facebook promotional tool = 24USD 2.2N
2 posts to be promoted for 5 days in order to increase the visibility of our initiatives and Facebook page, having an estimated reach of 652 to 1.900 people = 12USD each
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Twitter account management = 200USD 18.3N
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Telegram group moderation = 200USD 18.3N
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YouTube channel management = 200USD 18.3N
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YouTube promotional tool = 15USD 1.4N
1 video to be promoted for 12 days in order to increase the visibility of our content and channel, having an estimated reach of 18.000 people with previous interest in art and technology for example
- Content creation for social media = 200USD 18.3N
Canva: 15USD (11,99€/month for the standard plan) 1.4N
- Tool to run seminars and meetings
Zoom Meetings: 17USD (13,99€/month for the pro plan) 1.5N
Sub-Total: 1295USD
Website:
- Content creation = 200USD 18.3N
- Design management = 200USD 18.3N
- Researchers writing fee = 300USD 27.5N
Sub-Total: 700USD
Engagement bounty:
- Community participation airdrops = 300USD 27.5N
- Bounty management = 100USD 9.2N
Sub-Total: 400USD
Total requested amount
- 2395USD
NEAR Wallet ID/ DAO: incubadora.sputinik-dao.near/ jmm.near
Wallet owner’s name: Incubadora DAO/ jmm.near
Thanks for your attention folks
Conversion edit herikalcn: 1N = 10.9 USD