[APPROVED] Apr, May, Jun 2023 Social media budget for NEAR Vietnam

Hello NEAR community!

Cc @marketingdao-council,

@Dacha , @so608 , @satojandro , @cryptocredit @Klint

  1. Guild name: NEAR Vietnam
  2. Funding scheme: Quarterly - From March to May 2023
  3. Initiative summary, be sure to include:
    Please check I. Project Information & Goals and II. Applicant Information below
  4. Expected impact and value you foresee for the NEAR ecosystem, Metrics, Timeline, Funding details:
    Please check III. Project Deliverables below
  5. Total requested amount in USD: $2500 x 3 = $7500
  6. NEAR Wallet ID / DAO: vietnamnearofficial.near

I. Project Information & Goals:

II. Applicant Information:

Please check the previously approved proposal in Feb 2023

Then we have successfully delivered the KPI below:

III. Project Deliverables in this proposal:

Learning from the current NDC Regional Discussion about the key focus areas:

We propose the KPI monthly below, the same 2500$ monthly budget but a higher committed KPI compared with the last approved proposal:

1. Social Media → Distribution → Twitter news:

  • Task: Share and translate the daily news on Twitter about the NEAR ecosystem totally through the NEAR protocol, and NEAR Foundation Twitter account into Vietnamese.
  • Old KPIs: 1-3 daily news, +200 new followers on Twitter (9600 → 9800 followers), 50,000 tweet impressions
  • New KPIs: 3-5 daily news, +200 new followers on Twitter, 60,000 tweet impressions for each month
  • Budget: 600 USDT

2. Social Media → Distribution → Tiktok channel (NEW) :

http://www.tiktok.com/@nearvietnamofficial 3

  • Task: Aggregate news about the NEAR ecosystem/ Project review/ Macroeconomy & Crypto news related to NEAR
  • Old KPIs: 1 video/ week 150 view/video → 4 videos/ 600 view/ month.
  • New KPIs: 1 video/ week 200 view/video → 4 videos/ 800 view/ month.
  • Budget : 300 USDT

3. Social Media → Others → Online event:

  • Task:
    • 1 Giveaway: LEARN to EARN about NEAR & ecosystem projects or connect with the non-NEAR community for recruiting new users.
    • 1 Skin in the game event: Collab with projects to acquire new users for projects.
  • New KPIs: +200 new followers on Twitter, 60,000 tweet impressions for each month
  • Budget: 100 USDT

4. Content & Promotion → AMA on Twitter space:

  • Task: we will host 3 AMAs per months with 150$ each
    • Each AMA we will research and write a project review on medium, then design & conduct AMA teaser with reward, then prepare questions, answer and host AMA in both languages simultaneously, announcing the winners, publish the AMA recap afterward on medium.
  • KPIs: AMA
  • Metrics: 3 AMA
  • Budget: hosting fee 150 USDT x 3 = 450 USDT

5. Content & Promotion → DEV Solidity, NEAR Community Building

Blockchain Lovers 1 channel

  • Task:
    • Hold at least 1 online technical event per month (on zoom or google meet) to share and learn about Near smart contract, Substrate…
    • Participants: Expected 10-15 people.
    • Recruit new DEVs to apply CV for NEAR
  • KPIs: 1 Dev event
  • Budget: 400 USDT

6. Content & Promotion → Promote new projects on Twitter:

  • Task:
  • Promote 3 projects, no matter the size:
    1. Apply from NEAR VN form: NEAR Project Registration
    2. The applied project published in this file 1 manage by @marketingdao-council
  • Old KPIs : Publish 2 twitter contents(thread,research, review, one page overview, news), 01 medium article, giveaway, retweet their important events/ monthly with 50,000 Twitter impressions
  • New KPIs: Publish 2 twitter contents(thread,research, review, one page overview, news), 02 medium article, giveaways, retweet their important events/ monthly with 60,000 Twitter impressions
  • Budget : 150 USDT x 3 projects = 450 USDT

7. Content → Writing Medium → Guide:

  • Task:
    • Translate an unlimited amount of articles about the Near ecosystem.
    • Write 7 new articles: Review 3 projects, 1 Dev event, and 3 AMA recaps.
  • Old KPIs: minimum 13 Vietnamese articles
  • New KPIs: minimum 15 Vietnamese articles
  • Costs: 200 USDT

Sub Total: 2500 DAI for Mar 2023

Total: 2500 x 3 = 7500 DAI for March - April - May 2023

Happy Spring, NEARmates! :sunflower:

4 Likes

Happy to support your proposal.

2 Likes

Thank you Sir for your support! :blush:

Please kindly check and feedback on our proposal:
@so608 , @satojandro , @cryptocredit @Klint

Thanks.

1 Like

Hi @HaiVu thanks for the proposal and your patience as we continue to work through the issues around allocating MarketingDAO funding towards regional initiatives. We have a call scheduled tomorrow that should provide us some clarity around how to move forward.

2 Likes

hi So608,
Thanks for your feedback!
Could you please update us on how to move forward with our proposal?
Hai

Thanks for your proposal Hai.

I am willing to support this proposal noting that it only covers Social Media and Content Creation. However, I would like to jump on a call to discuss the strategy for NEAR Vietnam going forward.

As you may have heard, there’s a lot of work grassroots work taking place to create a bette framework to fund Regional Communities. Up until the eventual setup of the Regional DAO, Marketing DAO is able to resume funding for Regional Communities.

Full context - Marketing DAO paused funding for Regional Communities as we acknowledged that Content and Communities are different and ought each ought to have custom guidelines to ensure we are aligned with Strategic Goals.

The key question is - what are the key hallmarks of a thriving local community? what is the difference between a social media account named after a region and any other social media account pushing out similar content?

This is not a criticism on the current work or seeking to diminish the value of amplifying information in local language. Rather, it is an invitation to think what else we can do to turbo charge as many local communities around the world.

Some of the things we’d like to see more of:

  • Partnership with University Research and/or Innovation programs. NF call for partnerships with Accelerators serves as a useful guide on how these relationships may look like, just note that there can be a ‘grassroots tier’ where NEAR Vietnam engages these organisations directly rather than through NF
  • Engagement with Student Blockchain clubs and societies. This could involve Meetups, mini-hackathons, etc. Anything that increases the level of awareness and grows the base of passionate NEAR contributors and builders.
  • Engagement with wider Web3 ecosystem - how can we get more people attending more Web3 events that are knowledgeable, confident and able to introduce people to NEAR?
  • Host Meetups (aim for existing developer communities - Rust Dev meetups, javascript, even AI, etc.)

The North Start would 2023 should be to host a NEAR Hacker House in Vietnam. Let’s map out what would have to be true for that to happen and I will personally work with the team to ensure we can unlock resources and support along the way to get there.

I’m willing to support the current proposal after we’ve had a call and aligned on the strategy going forward. Let’s find a time:

2 Likes

Thank you for your detailed feedback, AVB!
Let us think about that, and get back to you at the next meeting for further discussion!

2 Likes

Hi @HaiVu - thanks for your patience with our review of this proposal. I agree with @satojandro on his reasoning for supporting this. As a community, we have seen a huge delay with funding regional activations this year, and I think there is a need for the community to be supported right now more than ever.

Because your proposal falls within our scope, so I am happy to support this. Note that we may have a different approach/guidelines to funding regional activities soon as the NDC and others involved in the future of the ecosystem build out a way forward for regional growth. Moving this to approved.

2 Likes

You can now

1)Proceed to Poll on AstroDAO.
2)Once the poll is approved, you need to submit THIS form Ironclad.

How to create a poll? Here is instruction.

Have a great day

PS could you please create Near.Social account Near/Aurora Vietnam Community? Thanks

2 Likes

Hello Sir & Madam @satojandro @so608 @Dacha

Thank you for your approval!
We will start from Apr 10th to Jun 10th (Monday next week), as we need time to prepare the strategy now, so we will rename the proposal and post on Astro DAO accordingly.

Please help to check and approve:

https://app.astrodao.com/dao/marketing.sputnik-dao.near/proposals/marketing.sputnik-dao.near-677

Below is our near social account:

Thanks

1 Like