# \[Proposal\] House of Stake — Social Media & Governance Operations Charter **URL:** \ **Category:** Governance\ **Tags:** community, proposals\ **Created:** [July 4, 2025, 2:21pm UTC](https://gov.near.org/t/proposal-house-of-stake-social-media-governance-operations-charter/41312 "2025-07-04T14:21:39Z")\ **Posts on this page:** 1\ **Page:** 1
**Author:** ![Dacha](https://dub1.discourse-cdn.com/flex005/user_avatar/gov.near.org/dacha/32/54228_2.png) [@Dacha](https://gov.near.org/u/Dacha)\ **Post date:** [July 4, 2025, 2:21pm UTC](https://gov.near.org/t/proposal-house-of-stake-social-media-governance-operations-charter/41312/1 "2025-07-04T14:21:40Z")
Re: > [@House of Stake: Open Roles](https://gov.near.org/t/house-of-stake-open-roles/41128/1): > > Community/Comms Lead # House of Stake — Social Media & Governance Operations Charter ## I. Introduction The House of Stake (HoS) is the NEAR ecosystem’s flagship governance initiative focused on increasing community participation, coordinating economic design, deploying the protocol treasury responsibly, and driving cutting-edge R&D at the intersection of AI and governance. The HoS Social Media Team ensures that all stakeholders — validators, delegates, builders, and the broader NEAR community — are informed, engaged, and empowered to participate in governance meaningfully. ## II. Scope of Work The HoS Social Media Team is responsible for: - Governance News & Announcements: Timely, clear updates on proposals, treasury activity, governance research, and community calls. - Standardized Templates & Brand Kit: Keeping HoS messaging consistent and professional across all channels. - Content Pipeline: Rolling production of blog posts, forum threads, social threads, and newsletters. - Channel Stewardship: Moderating Discord, Telegram, X/Twitter, and governance forums to keep discussions civil and productive. - Community Voice & Feedback: Weekly focus-group calls with validators, delegates, and builders — turning raw sentiment into actionable insight. - Events & Activations: Organizing AMAs, Twitter Spaces, webinars, and IRL meetups at major crypto events. - Swag & Brand Presence: Creating and distributing memorable swag to grow HoS visibility and strengthen community identity. ## III. Team Structure and Remuneration Social Media Lead (1): Runs daily posts and threads, moderates channels, maintains the editorial calendar, gathers community feedback, and reports monthly KPIs. Remuneration: $2,500/month Content Manager & AMA Host (1): Drafts governance updates, blog posts, and forum threads; organizes and hosts Twitter Spaces and community calls; publishes recaps. Remuneration: $2,000/month Designer (1): Creates visuals for posts, threads, event banners, infographics, and swag; maintains the HoS Brand Kit. Remuneration: $1,500/month The total monthly budget is $6,000 , six months budget is $36,000 ## IV. Roles & Day-to-Day Social Media Lead - Maintain editorial calendar and publish all content on schedule. - Moderate governance channels (Discord, X/Twitter, Telegram, Forum). - Run weekly “voice-of-the-community” calls; share insights internally and externally. - Report on engagement, reach, and sentiment monthly. - Ensure alignment with NEAR Foundation comms & governance standards. Content Manager & AMA Host - Draft, edit, and publish governance updates, blog posts, threads. - Organize and host AMAs and Spaces; prepare announcements and recaps. - Support weekly community calls with clear summaries. Designer - Produce visuals for governance reports, threads, social posts, banners, and swag. - Update and distribute the HoS Brand Kit. - Design infographics that translate governance concepts into clear visuals. ## V. Tools & Subscriptions The House of Stake Social Media Team uses the following core tools and subscriptions to execute its daily communication tasks efficiently: - Typefully — $19/month: for drafting, scheduling, and managing threads. - X Premium Blue Tick — $11/month: for enhanced visibility and trusted presence on Twitter/X. ## VI. News Channels - X/Twitter: HoS account - Telegram: HoS News channel (announcements) & Chat (discussion) - Discord: Coming Soon - Governance Forum: [gov.near.org](https://gov.near.org/) (House of Stake thread) - Medium Blog: Coming Soon ## VII. Reporting & Roadmaps Monthly Reports: The Social Media Lead publishes a detailed monthly report engagement metrics, and sentiment trends on the [Government NEAR Forum](https://gov.near.org/). 6-Month Roadmaps: The team issues operational roadmaps every 6 months to align governance comms with on-chain activities, elections, milestones and other activities. ## VIII. Governance Election Process Initial Election Commission Formation: At launch, the election commission is formed by me and other 4 volunteers. Structured Hiring Process: - Job Posting: All HoS roles are announced on [gov.near.org](https://gov.near.org/). - Application Submission: Candidates submit resumes through the forum. - Commission Review: The commission reviews applications and conducts on-chain voting for each applicant. - Final Decision: The commission finalizes hiring decisions based on voting outcomes. - Notification: Successful candidates are officially announced on the forum. This ensures fairness, transparency, and community oversight for all hires. ## IX. Key Principles - Prioritize Ruthlessly: Focus on high-impact work that brings clear value. - Async First: Clear, timely feedback to keep operations moving. - Disagree & Commit: Reach consensus efficiently, execute fully. - Empower & Coordinate: Enable the community to co-own outcomes. - Fluid & Resilient: Adapt quickly — governance evolves. - We Are All Owners: Mutual respect, humility, and open comms always.