@so608 Hey 
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Thanks for the comment.
In general, I like the idea of cutting down and remixing existing content into new formats and packaging it up to expand NEAR’s reach.
That is correct.
NEAR has a HUGE library of video content (and other types) that are thorough but somewhat lengthy. And using that ‘verified’ content allows us to extract short, shareable, and noteworthy content.
Can you give me some thoughts on how you are planning to engage new audiences with the content? What’s your strategy there?
That’s the million dollar question in marketing. The answer lies in the 3Cs: content, connection, and community.
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Content: Needs to have a good hook, right pacing/edits, relatable examples, and most importantly convey a value (so after watching a 30-60s video, the audience takeaway a meaningful point)
This takeaway point could be how to get involved with NEAR, how to launch a dApp on NEAR, and just finding a like-minded community in the dozens of groups available to contribute in.
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Connection: This is simply building that human connection. Making the audience feel they’re being heard and another human is on the other side of the video.
This happens through meaningful comments, engaging with their posts, and making them feel seen.
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Community: This is solidifying that rapport by inviting them to the community. A telegram groupchat for Gen Z to discuss all NEAR related: how to build on NEAR, ways to contribute to different guilds, and building their own community or regional hubs.
Can you clarify for me whether the channels you’re planning to use (as NEAR’s official accounts are still in discussion) are yours or those of ecosystem projects? Or both?
I’ve chatted briefly with David from the Foundation about using NEAR’s official accounts. As @Klint had mentioned, using their channels is not possible right now. BUT based on our chat, they’re open to seeing the results from this and considering that to put more focus on short videos.
It seems like TikTok is in their plans for this year.
We will be publishing the videos on our platform primarily on TikTok.*
*Moreover, the content created here both the repurposed and new clips will be provided in high quality to both the Foundation and NEAR projects being featured. They are free to share it on their channels.
We will try to coordinate as much as possible to find a format that would work best for the NEAR community and that the foundation now - or sometime in the future - would consider sharing on their socials (as long as it meets their branding guidelines.
If funded, would you be willing to open up submissions or a form of interest to community members so they can submit/request that their content be considered for repurposing?
Yes. In a way we have been doing that already. I’ve spoken to over a dozen NEAR founders in the past 1-2 weeks and many have shown interest in targeting Gen Z via short videos.
One problem is that not many of them like the Foundation have a library of video content. So, it cannot be repurposed directly.
BUT, we’ve been perfecting a content creation workflow to repurpose Twitter spaces, Mirror/Medium articles, and pretty much other forms of content into short videos. And that seems more applicable to NEAR projects.
Note that we have recently paused on funding middlemen projects, so there may be some thoughts from other council members about how to structure this project.
I’ve attached 2 diagrams here. One is our proposal with visual aids and the other is how our proposal aligns with Marketing DAO’s core focus.
Primary focus for month 1:
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We are building a community: This is a NEAR Gen Z-focused community onboarded through the medium they interact with best - short videos on short-form platforms (particularly TikTok) and porting them over to a Telegram groupchat.
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We are not a “middleman” project: The primary scope of this proposal is to build the NEAR Gen Z community in the long run starting with a mixed strategy of repurposed and new clips.
Month 2 and onwards possible focuses:
These depend on the feedback we get from the NEAR community at-large and the audience which could mean pursuing only one or a mixed strategy like month 1
- Mixed strategy of repurposed clips and new clips
- Only make repurposed clips (from NEAR protocol/foundation library)
- Only make new clips (to onboard people into NEAR generally_
- Repurpose or make new clips (to onboard people into SPECIFIC NEAR projects)
Looking forward to hear more feedback and about the next steps 
