Introduction:
The advent of the crypto crash showed that Digital Art & collectible NFTs are no exception to crypto volatility. Nifty Row seeks to offer investors an Asset backed NFT marketplace featuring the finest unsung audio and visual art including Music, Movies and starting with Digital & Physical Art.
Nifty Row will also feature the Nifty Row Token which will be managed by a Decentralized Autonomous Organization (DAO) that will operate through on-chain governance. The Nifty Row DAO token will function via the marketplace to provide ongoing support for the creative community.
In addition, Nifty Row plans to enable access to partner DeFi (Decentralized Finance) services such as credit, savings, staking and insurance which are usually not easily accessible to artists.
social media platforms 
Website: https://www.niftyrow.io
Twitter: https://twitter.com/NiftyRow
Instagram: Nifty Row (@niftyrowarts) • Instagram photos and videos
Telegram: Telegram: Contact @niftyrow
Discord: Discord
Background:
Marketing Campaign Goals:
- Community development
- Content sourcing/development
- Build partnerships with art dealers, galleries, media producers
- Gaining more users for the Nifty Row marketplace
Approach:
- Content creation/Listing via an Art Competitions for Digital artist
- Digital residency for traditional artists via online webinars for digital art training
- Sponsor collaborations between new emerging digital artists and traditional artists.
- Host creative talent event in collaboration with record labels and galleries
- Provide community incentive through token airdrops, AMA with famous guest artists, Webinars, Online and Physical meet-ups
-Influencer marketing
Monthly budget ($3,300) :
Meetup for Creative talents, collaborations, NEAR Blockchain awareness & training 200-350 active users: $800
Instagram campaign target of 15k views, yields of 1k clicks, 20-100 active users ($500)
Tweeter campaign target of 20k views, yields of 21k clicks, 50-150 active users ($500)
Facebook campaign target of 20k views, yields of 1.5k clicks, 50-100 active users ($500)
Ad Buy, Press publications target of 100k views, yields of 5k clicks, 150-250 active users ($500)
Campaign management : $500
Marketing Plan
A. Influencer Marketing: We will work with some global art influencer and top African influencers on twitter, Instagram, discord, and Facebook as well as notable youth public figures and skit makers.
B. Community Marketing: We will invest in building a community that will be hosted on a messaging platform like telegram, discord, twitter, instagram & facebook. This will help with engagement, networking and dissemination of information.
C. Event Marketing: We will leverage existing events and also create our own events - virtual and physical. This will help establish us as authorities in the unsung art space and t is also a great way for us to do PR.
D. Content Marketing: We will leverage on these channels to put out content - blog, twitter spaces, clubhouse sessions, Youtube, podcast. This will serve as a funnel to build our community.
E. Events: Finally, for the purpose of strengthening NEAR’s African ecosystem, it will be important to continue sponsor and participate in events such as conferences & meetup for the creative communities in Africa.
F. Good Publicity: For the success of a Nifty Row we believe it is crucial to spread the word on the benefits of NEAR and blockchain at large to various key stakeholders in government and the general public who have misconception of blockchain as been related to money laundering and scams. A good outline of NEAR’s Foundation and ecosystem with appropriate media campaign will go a long way to alleviate this misconceptions.
Furthermore, the governments can be made more aware of the negative impact of counterfeiting on the creative communities including stagnant growth of the art industry and increased unemployment.
(https://openknowledge.worldbank.org/bitstream/handle/10986/23923/The0economic0e0developing0countries.pdf;sequence=1)
- Funding Details
Total requested amount in USD :9,900
Duration 3 months
NEAR Wallet ID / DAO: niftyrow.near
Wallet owner’s name : Nifty Row
*Expanded Metrics
4 months community engagement (webinars, meetups, competitions) for Nifty Row DAO should result in a change in the community membership from just over 300 upwards to between 5000 to 10000
A higher user adoption rate of the Nifty Row NFT marketplace with user of 1000 to 5000 per day within the first 3 months of launch.
An Increased number of NEAR transactions in Africa. This figure may be compared to other countries to determine the Marketplace and DAO’s impact.
Success Outcomes:
As we embark on these activities, the Nifty Row DAO will on-board and familiarize the local creative communities with NEAR’s Blockchain.
The Nifty Row DAO will encourage local creatives subgroups to actively participate in community engagement activities like Webinars, NFT competitions, meetups, collaborations and submit proposals for appropriate funding in future Nifty Row DAO creative fund and/or NEAR Foundation initiatives.
A community adopted feature complete NFT marketplace with support for Aurora for minting, auctioning and bidding/buying Art & NFTs.
Increased collaborations between Digital Artists communities with Physical artists communities.
Adoption of the Nifty Row DAO token by the creative community at large and also by token investors when an Aurora powered token sale is launched in the future.
Previously Funded Proposals:
- NEAR Foundation grant of $30,000
- Aurora Fast Grant of $15,000
