[Proposal] December - January 2022 Social Media Marketing Budget for Wizards' Guild

The Wizards’ Guild is a DeFi specific educational and social marketing guild.

https://mobile.twitter.com/defiwizards

https://t.co/1fynGbMkUK

  • Guild name: Wizards’ Guild

  • Funding scheme: Monthly

  • Initiative summary:

    • The Wizards’ Guild has been engaged in educational outreach and promotion of NEAR protocol at real world events and on social media since August 2021. The Wizards’ Guild also creates DeFi educational animations and NFTs spells that help guide new users and to maximize their profit when using DeFi DApps on NEAR and Aurora.

Apart from a funding recent request for a NEAR ecosystem DeFi YouTube video review, we have covered all guild expenses out of our own pockets. We lectured about NEAR protocol at a local school and sponsored a car racing event. Our leadership also participated in several NEAR ecosystem virtual events. We have an ongoing NFT charity fundraiser for a children’s hospital in Ukraine that is in desperate need of blankets this winter.

With the upcoming release of OIN Finance and Burrow Cash, we are prepared to take our efforts to the next level but we will require some funding to do so. We realize that there are several ongoing marketing programs in effect but these programs are focused on general NEAR marketing or NFT specific marketing and lack transparency in their funding expenditures and performance metrics. There is a gap that we can fill in regards to education and marketing of DeFi on Aurora and NEAR. The Wizards’ Guild can help promote existing and new ecosystem DApps on social media and using YouTube videos. We can also provide user technical support and provide magic themed animations and NFTs that make learning and using DeFi fun. We aim to be the go-to location on Twitter for news pertaining to NEAR DeFi DApps for English and Russian speakers.

  • We will add value to the NEAR ecosystem by engaging in Aurora and NEAR DeFi DApp promotion on social media, by providing advanced DeFi strategies for users, continued YouTube DApp reviews, and by engaging the community with unique DeFi NFT spells and giveaways. We aim to be the hub for up to date news on Aurora and NEAR DeFi launches, updates, strategies, and beta tests.

  • We will provide monthly metrics for our @DeFiWizards accounts as well as additional social media accounts. All work and payment transactions will be fully documented and completely transparent.

  • We are requesting ongoing funding monthly for educational outreach, social media promotion, animations, and custom NFTs.

  • We previously received funding for a NEAR and Aurora DeFi ecosystem overview video and that video was successfully reviewed and produced:
    [Approved]Wizards' Guild funding request Squad DAO
    NEAR Protocol Ecosystem Review - YouTube

  • We are requesting the following funding monthly:
    200 NEAR per month x3 for DeFi social media marketing in English and Russian, educational animations, custom NFTs, NFT music, technical support, Telegram moderation.
    100 NEAR per month for YouTube DApp reviews by LiteLiger.

  • Total requested amount in USD and NEAR (price based at the time of posting):
    700 NEAR= $6433

  • NEAR Wallet ID / DAO:
    JeremyP.NEAR
    SputnikDAO

  • Wallet owner’s name: Casey Blanche

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Good morning! Could you please introduce your teammates?

How would you like to spend $600 per guild members?

Great. As a guild who teaches people maximize their profit, you can spend some Nears from grant to increase Gulid’s treasure.

What the methods your Guild uses to choose apps for promotion ? Could you please share couple examples?

Thanks

200 NEAR for each DAO member:
Ksenia Kseniiashm.near- Russian language social media engagement, NFT spells music, Telegram moderation
Yana Yana.near- Tweet transaltion, Twitter post scheduling, social media engagement, graphic design, educational animations/presentations, NFT creation, Telegram moderation, educational outreach
Casey Jeremyp.near- Technical support, DeFi spells, social media engagement, Telegram moderation

You can review the twitter.com/defiwizards account to see recently promoted projects. We will promote all Aurora and NEAR DApps and provide relevant project updates. Of course post content and frequency will be scaled up when we receive funding. To date we have been running the guild and paying our own expenses and promoting NEAR without funding.

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Thank You. As I remember, she is student and a member of Mukachevo guild

Yana full time ssm from Flying Rhino and Stars Guild?

Ok, thank You. Great job.

It’s my understanding that Ksenia is no longer working with Transform/Mukachevo as of several months ago.

Yana has two degrees, is multilingual, skilled in marketing and graphic design and is highly acclaimed by anyone who works with her. At this point I am surprised she hasn’t been made a core team member and we are lucky to have her at 200 NEAR. The Stars Guild is no longer active as of this month. Yana is not a full time member of Flying Rhino, she works part-time at 15 hours per week.

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Thank You for information.

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Hello @JThompson123, can you please provide some metrics about the engagement/reach you have right now and the goals you want to achieve after funding?

It is beneficial to show what you do and what you will do represented in numbers.

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Our Telegram community consists of 130 members and we currently have 856 followers on Twitter. Our Twitter metrics are:
August- 28.4k
September- 13.9k
October- 11.8k
November- 15.3k

*A caveat, we have been running the guild for free and were not focused on metrics previously, only on providing DeFi money making educational spells and participating in real world outreach/events.

Our goals when we receive funding are 150k+ impressions on Twitter per month on @DeFiWizards and 25k+ impressions on our Russian Twitter account. We aim to increase our Telegram group by 500+ members per month.

We plan to achieve these goals by becoming the go to source of news about DeFi on NEAR and Aurora, creating new DeFi spells, and launching giveaways to engage the community. We will also act as a resource/technical support for new DeFi users and provide money making strategies for our community utilizing multiple DeFi dapp money legos to compound APY.

YouTube videos will also drive new members to our community and the NEAR ecosystem.

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The Wizards’ Guild will be attending the TNABC Bitcoin convention in Miami and Miami Blockchain week in January 2022. This will be a great opportunity to evangelize NEAR protocol and possibly create a NEAR city hub or future NEAR meets.

Good evening, sorry guys will vote no.
We already have great Degens team for shilling Near Protocol and thousand awesome OWS contributors.
Appreciate your work.

Probably, you can be funded as a guild in 2022

Thank You.

What does this mean “sorry guys will vote no”? Are you claiming to represent all of the members who will vote on guild funding or are you trying to influence other voters? I’m unclear on what you are saying here and what you mean exactly.

As to the degens, your comment history suggests that you have been unhappy with their performance and accountability, so I am unsure why all of the sudden you are promoting it as something that is comparable to our proposal, it is not. Future funding of the Degens is in doubt and it appears that that project is being wound down. There are no specific groups promoting the DeFi ecosystem on NEAR and Aurora, and that will impact growth and adoption. Also, could you please clarify how our work and proposal are comparable to OWS one-off payments for memes or medium posts?

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I’m so Sorry, just my decision. We have other 5 councils in Marketing DAO.

About Degens. NF did huge work to improve and optimize Degens Guild . Now, it’s the best crypto shilling team in the industry. Thanks you @Lolson_tg @SanketN81 and your guys for great job :wave:

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Hello Wizards,

Thanks for submitting your proposal and for all the work you’ve done so far.

Would love to learn more about collaboration between Wizards Guild and existing Defi platforms - I know there is a lot of demand for this kind of content and would be great if you had a system that enabled requests from these projects for specific projects (i.e. OIN Finance on how to issue nUSDO, etc.)

I am happy to support this proposal, although would be happy to revise the amount $ if any other council member has objections about it @marketingdao-council Also do kindly note that all proposals are paid out in NEAR but the amount requested and approved is agreed on USD

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Thank you so much for the positive feedback and your response.

The Wizards’ Guild created two NFT spells and their accompanying presentations walking users though the steps required to maximize yield on Ref Finance and Ref Finance + Metapool. We would like to continue to develop educational spells that drive users to DeFi DApps and provide support.

As you stated, OIN Finance would greatly benefit from the services we provide (although Ref Finance needs to step up with an incentivized pool for USDT-nUSDO and USDT-nUSDO “stable swaps” to make OIN more functional on NEAR).

Every project is welcome to contact our Admin on Telegram to ask us to promote their DeFi DApp and collaborate. We have provided regular Cheddar and Metapool updates in the past.

In addition to spells and support on our Telegram, we are focused on promoting NEAR and Aurora DeFi on Twitter. We believe that if funded, we can become the premier location for up to date info on DeFi launches, updates, and yield strategies and we will provide requested metrics (which we will be accountable to) monthly as requested.

I believe we could perform the tasks outlined for $2000 in $NEAR per team member and $1000 per month for LiteLiger videos.

That’s a nice proposal, making animation to guide people on how to use Dapp.

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Hey guys!

Would be awesome to see you guys reaching out to projects, there’s so much going on in the space I can imagine it’s difficult for projects to do the sleuthing required to find initiatives like yours.

Both the Telegram and the Twitter (bar a few retweets) seem pretty inactive at the moment. Are there plans in place to change this?

Can you expand on this, please? Taking into account my previous comments. What are you doing with the NFTs?

Check this out:

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Thank you for the response David.

*Some team members moved to a different country with a higher cost of living, which means they cannot devote as much time to doing unpaid work.

*The NFT spells have music and artwork related to the instructions provided in the animation. We have released two spells to date and conducted two NFT spell airdrops to our community.

*We submitted the form for the Guild Tiering System but received no response to date. We actively participate in NEAR Guilds Telegram and Guild calls.

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