[Closed] CryptoTVplus X NEAR - Marketing DAO Proposal

[CryptoTVplus]

Greetings Near community @marketingdao-council

My project name: CryptoTVplus
Financing Plan: Monthly
Type of marketing: advertising, social networks, influencers

   Objective: To work more actively in the direction of NEAR community development of social media contents land popularization of NEAR across the 150million users of crypto in Africa.

At CryptoTVplus we are an online agency that focus on telling the African narrative of cryptocurrency and blockchain technology. we started an online Tv (CryptoTVplus) which we use in reaching out to our community of over 50,000 people over different social media platforms. This proposal is geared towards the establishment, growth, and expansion of a long-term Near Community

Resources to be used for promotion:

YouTube channel – 23,900k subscribers
Telegram channel - 6,864 subscribers
Twitter – 10,900 subscribers
Facebook – 9,200 subscribers
Instagram - 742 subscribers
Webiste

What have been done in the time past?
• At CryptoTVplus YouTube channel we have over 624 videos on YouTube with 23,900 subscribers with a trustable and knowledgeable marketing team that is familiar with the NEAR ecosystem, crypto and web3 technologies, social media and content management.
• We create and deploy an engaging organic social media campaign to generate interest around cryptocurrency adoption.
• Create a clear connection for audiences to understand web3 space.
• Guide audiences towards our already available social media pages

NFT NG: The Future is Buzz

Nigeria accepting Crypto as Legal Tender | CRYPTO STREETS

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What is planned as part of this proposal

• Shoot 5 videos on the CryptoTVplus YouTube channel.
• Host 2 AMA sessions on twitter Space
• A press release on the website concerning the benefits of NEAR
• Content Production for social media and Management
• Featuring upcoming Events on the events page on the website
• Publication of news and posts on social networks.

Video and Audio Production

The video Contents are focused on education, NEAR ecosystem, interview session, and providing value which will be uploaded on our YouTube Channel .and the link of the videos sent across all of our other social media networks.
• Editors (Video + Audio) and Post Production
We use an Estimated number of 72 hours / videos
• Audio & Video Episodes - With a plan of producing 5 episodes
• Cost - $300 / Video

Video Interview Series
Studio Interview
• Deep dive interview
• Video production
• Editing
• Cross promotion across channels.

5x Video Production / YouTube Content - $1500
• 2x NEAR Interview
• 3x NEAR Education
• 1X NEAR

Content Writing / Design - Summaries / Promotion

Content production:
• These contents that we are proposing to produce are Optimized Blog Post as press release on the website, social media artworks like infographics/banners, designs, carousels, featured image post that would be posted on all social media networks

20x Social Media Posts - $650
• 9x Near education
• 3x Upcoming Events and News
• 8X Infographics and Banners
Each post will be repurposed and adjusted for all channels:
• Telegram
• Discord
• Facebook (group)
• Instagram
• Twitter
Resulting in 100x Social Media Posts

Social Media Management - $320
• Scheduling tool setup
• Creation of pinned posts
• Building FAQs
• Moderation

AMA Session – $200

We are proposing to host 2 AMA sessions on CryptoTvplus twitter page to fully give room for questions from followers and crypto enthusiast to learn more about NEAR

Press Release – $300

We are proposing to publish a press release on our website, optimized on cryptoTvplus twitter page to fully give room for questions from social followers and crypto enthusiast to learn more about NEAR

Proposal Details:

Impact:

• Generate new opportunities for NEAR protocol
• Increase the users of NEAR
• Increase the use case of NEAR in Nigeria
• Harnessing the Largely untapped potential/ market for growth
• The offerings available has the capacity to generate revenue with an economical
marketing budget to launch this offerings.
• Visibility on projects being created on NEAR that translate into the physical world in ways outside of finance.
• To onboard new wallets from larger audiences being reached.

Metrics for success:
• The Clear and effective social media marketing campaign roadmap developed with clear timeline
• Growth across social media platforms. Growth is measured by:
o increase in post engagement
o increase in direct outreach from audience
• increase in organic client accusation
• Total reach of 10,000- 16,000 impressions
• A minimum of 100 NEAR wallets

Timeline:

• 2 months

Funding Scheme: Monthly

Funding Details:

Expected reach:
• Expected Reach: 10,000-16,000 impressions
• A targeted minimum of 100 new NEAR wallets

Requested Total Budget:

• Video Production: $1500
• Press Release: $300
• Content Production - $450
• Social Media Production: $650
• Social Media Management: $320
• AMA Session: $200

TOTAL BUDGET: $3420

Owners Wallet Name:
cryptotvplus.near

[Dacha]

Hello! Could you please fill out the form? Have a great day!

Marketing DAO Proposal Application

Guidelines for Assessment Marketing DAO Proposals

Resources Link to Original Google Docs - Guidelines for Assessment (Latest Version) Marketing DAO Relaunch Announcement - Gov Forum Application Form Types of Content (Slides) Marketing DAO Handbook How to Use this Guide These guidelines are split into two categories: General Questions that we would ask every project, based largely on the strategic goals from the NEAR Foundation. Vertical specific guidelines. These are meant to serve as additional guidance, namely, what sort of questions…

[Klint]

Hi @CryptoTVplus

Have you viewed some of the previous proposals?

Your price points are significantly higher than other submissions.

Video:
$300 / Video is too high - especially for interview videos that don’t require much post-production.

Can you please elaborate on the content you’re proposing?
• 2x NEAR Interview (who?)
• 3x NEAR Education (what type of education?)
• 1X NEAR (what does this mean?)

Social media
$650 for 20 social posts is quite high especially when you use a scheduling tool to distribute the content.

With first-time submissions, we only approve one month’s worth of project deliverables.

Perhaps you would consider creating a smaller scope for your first project?

[cryptocredit]

Thanks for submitting your proposal. I would echo the comments by @Klint and suggest you resubmit in the future.

Unable to support in current form

[CryptoTVplus]

Thanks for reviewing our proposal @klint ,

And your reservations about our proposal are well understood,
We have reviewed previous proposals that even charged higher than this, and we feel this is a more considerable amount to get the standard for the videos we have on our social media platforms

We would be breaking down the cost of what makes each of our video cost $300

There are 7 man team that works on each video,
They include the videography, script writer , voice over artist, Post editing engineers ,camera man , presenter,Director with each of them costing an average of $50 per video which will be paid through their NEAR wallets.
The cost of this are higher because of the expertise of the team and equipment to be used for production and post production .

Our interviews are not live interviews, they are pre- recorded and scripted to make sure that the vital information are discussed within a short period of time ,

These are activities that would worth the extra cost and can be used by the NEAR foundation for other purposes if needed.

Like I earlier started the interview will be an in-house interview hosted by the CryptoTVplus team, this is an example of an interviewe

LETS TALK NFTs with VENN OPUTA

The Education view will be basically on the how-to-do video about NEAR, what distinguishes NEAR protocol from others , why our viewers should hold and transact with NEAR token

The Idea of Decentralization In Blockchain simplified in Nigerian Pidgin

Social media
There are other activities that occur than just posting or using a scheduling tool , these are the last steps in social media management
The curating of contents make it’s expensive because we do research to drive contents that market NEAR not just a random post that doesn’t sell the customers or users of NEAR protocol.
Our post will focus on customer acquisition and retention

Thank so much, we believe we can entertain more question if need be , we can work with a smaller budget with a reduced scope of videos and content

Thanks

[so608]

Hi @CryptoTVplus – thanks for the proposal. I see that the videos have good production quality, but I can’t support this proposal. Here are my reasons:

• You have an audience in terms of follower counts, but there is very little engagement on YouTube vs. the subscriber count and almost none on Twitter. I don’t see the spend from the NEAR Community funds returning the ROI you’re projecting or a plan for your content to lead to 100 new open wallets (mentioned in the proposal).
• We are also prioritizing content that has a specific, distinct and unique point of view. I liked that you said your content was focused on telling the African narrative of cryptocurrency, but all I see in the YouTube content is a focus on global, non-Africa news. It’s pretty good quality in terms of production, but there’s not a distinct point of view here that I’d want to see in order to approve allocation of funds to a general crypto news source.
• You’re proposing funding for a series, and we don’t have any prior work or track record around NEAR content to review and assess as part of this. You have a lot of general crypto content – to me, it seems that dropping a NEAR specific video in here might seem off and out of step with the rest of your existing content, which can lead to audiences feeling like its pure pay-for-play, shilling, etc.
• We also can’t fund PR, press releases, anything like that.
• We can only fund new proposals for one month to start

With all those things in play, I don’t see this as a great fit for the funding right now. Perhaps if you came back in the future and requested funding for one video to start, but I’d still have the concerns around the low engagement and lack of differentiation, etc.

[CryptoTVplus]

Thanks @so608 , we appreciate you for your comment and review

• The YouTube channel is where upload our video contents for streaming , Our major point of engagement with our users and subscribers is through our telegram page where we communicate and engage with our audience daily , we currently have 6,073 subscribers with 30%-40% daily online active subscribers .

We post our videos on YouTube and communicate with our community members through telegram .The total views on our YouTube channel is 451,655 views in total which was grown organically through SEO optimization and our telegram community engagement

• Nigerians are just getting to know more about cryptocurrency , currently in the early adoption stage ,CryptoTVplus has positioned itself to enlighten Nigerians on the rudiments of the web3 space. in the quest to promote our brand we are simplifying crypto currency to Nigerians , that’s why we are making videos in local languages (pidgin English )

We are in the quest to start in interacting and researching blockchain brands ln order to know how their technology can fit in to the early adoption of Nigeria crypto industry. This definitely wont be a pay-for-play , since they will be learning about the unique offerings of NEAR from an African and in an african way helping them understand faster.

• We fully understand that this is our first time of proposing on the NEAR forum , we strongly believe with our current community, we can convert them to be users of NEAR protocol through the succinct information and education that would shared through the videos

We are going to be drafting a smaller scope of proposal which will entail 2 videos 30 social Media post and an AMA session in achieving 30 new NEAR wallets in a month.

Thanks @so608 once again for your comment , It will help our team to work more effectively in reaching the projected goals.

[Dacha]

Hello! Unfortunately, I can’t support your proposal at the time. Suggesting applying for a regional grant (Sankore 2.0)