Proposal includes two documents. A slide deck and an action plan. Dates are subject to change
It has come the time for C1 to reach a larger market of collectors in the NFT space.
Our core mission is to to help artists, and especially artists who do not have the means to create. We have taken the first few months and built a community with a number of regular contributors who help with onboarding, events, community engagement, social media, project management and content creation. We are extremely grateful for the opportunities that NEAR Protocol has provided and owe a HUGE thank you to the creatives DAO and NEAR for recognizing our vision. With that we hope to support NEAR in their vision to have 1 billion users in 5 years. We can contribute to this by utilizing the artists with pull that we are connected to, and the marketing consultants we are connected to. We have minted nearly 40 NFTs, and opened a secondary store called the C1 Auction House on Mintbase.
Creating content is not an issue, finding buyers on the other hand can be! We can have all of the NFTs in the world, however if we do not strategically position ourselves in the market place, our goal to reach all corners of the globe while helping artists in need will be severely hampered. Motivation for content creators will be diminished if buyers do not come, and we will loose community interaction. The vision is beautiful, C1 gives opportunities to the under dogs, provides the tools necessary to create, gives a platform for people to generate revenue, and aims to build a community who will forever be thankful for the opportunities presented, like we ourselves are.
With all of that being said, C1 has developed a strategy and is requesting funds from the marketing DAO to conduct a 3 month campaign, outsourcing to a third party NFT Consulting Agency who we will onboard to receive payment in NEAR.
There are a few moving parts to this campaign that I will highlight here.
- Onboard a successful artist who aligns their brand with C1’s vision and is willing to trust us with the creation and marketing of an exclusive NFT that will be minted in the C1 Auction House.
This artist is Karter Zaher. Karter is a recording artist originally from Ottawa, Canada who now resides in Hollywood, Los Angeles, California. Karter has 876k followers on Facebook, 209k followers on IG, 104.9k on tiktok, 1.5 million views on YouTube as a solo artist and over 200 million views in his previous group Deen Squad.
Karter and C1 are going to collaborate on the production of an NFT, and develop a unique care package for the purchaser.
- A Marketing Campaign will begin with a company called NFTU based out of Manchester, UK. This will be a three month long campaign to build the community and onboard members to the C1 guild and NEAR Protocol. NFTU will handle all socials, outreach, and advertising.
Project highlights include
Canine Cartel Collection - Sold 2Mill+ USD
Lucky Maneki Collection - Sold 2.5Mill USD
SCALESWAP x BOSSLOGIC x SuperRare - 33ETH
This one time marketing push and community build will tap in to NFTUs services while also pulling in Karter’s fanbase. It will enable C1 to move forward, and create revenue for its artists and DAO which help develop programs globally. We will position ourselves in the market as a go-to place for high caliber artists to contribute and help the cause. Consequently, the expansion model of creating art facilities and educational programs around the world will be realized which will also be used as an onboarding mechanism and include minting all art coming from the programs developed.
A few other honourable artist mentions who will have NFTs minted in the Auction House in time for the NFTU campaign
- Mac Lethal 1.1 million Facebook followers, 168k IG followers, and 301,816,258 million streams on Youtube.
- SterryO , a Nigerian record producer and musicain
Produced ‘In My Maserati’ by Olakira featuring Davido which has amassed almost 100 million Views on youtube
Including the original song, the lyrics video and remix video only on Youtube
In My Maserati (Original song) :
In My Maserati (Remix):
In My Maserati (Lyrics VIDEO):
Produced ’SERE’ by Olakira which has almost 20 million streams on all Streaming platforms
Almost 5 million streams on Youtube
Almost 400k followers on instagram
439k followers on youtube
Produced AYA MI Which has 1.3 million views on Youtube
Produced "Till Dawn” which has 1.2 million views on youtube
Total cost: $45,810 USD for the 3 month campaign
Total cost in NEAR: 4514
Cost breakdown: $30,000 USD NFTU
Creative Director: $5,000 USD
Project coordinator: $5,000 USD
VFX tracker $810 USD
Community management and bounties specific to nftu campaign. $5,000 USD
I would welcome a conversation regarding the proposal and plans if you wish to set up a call.
[Karter Zaher, NEAR & NFTU November 2021).pptx.pdf (3.2 MB)