[Approved] August - September - October 2022 Social Media Management + Marketing & Communication budget for Incubadora DAO

Samiasns · August 3, 2022, 2:09pm

Funding scheme: Trimester (August, September and October) (Following the same suggestion made to our last request [REPORT] muti Marketing April - #4 by Dacha)

Initiative Summary:

Incubadora DAO is a laboratory for experimentation in arts + technology. It is a platform to promote the collaboration between artists, academics, curators, creatives and cultural practitioners. Due to the growing precariousness of the cultural sector and artistic labor, we intend to ideate emancipatory solutions and help reshape the traditional art ecosystem using blockchain and DeFi purposes.

Thanks to the Marketing DAO support plus the growing refinement of our promotional targeting and coordinated communication actions, Incubadora has been able to increase Its visibility and impact. Check our May-June-July Reports!

1º half of the period

2º half of the period

In terms of marketing and communication, our goal is to be a bridge between cultural agents and the NEAR ecosystem by promoting engagement through our multiple channels. The work we made so far has shown that building up our social media engagement, using them to boost the number of people interacting with our Website, Forum, Mintbase Store and TG, is really effective in amplifying the visibility and the adhesion of our activities.

Incubadora’s Communication Channels:

Marketing and communication tasks/ funding details for next trimester

WEBSITE

Management: update information, content and images. Maintenance of the web page layout, making the website the primary resource of information about our events, activities, partnerships and projects - 3x200= 600 USD
Attract audiences from web2 to the web3 environment, inviting researchers to write specialized texts to be featured in our webpage - 3x300= 900 USD to cover the researcher writing fee

Sub-Total: 1500 USD

NEAR FORUM

Create one bounty to encourage community members to share our activities, promoting engagement on our social media channels. Example link - 3x100 =300 USD to cover airdrops for participants
Creating and managing the bounties mentioned, making sure the goal was accomplished and the participants get rewarded - 3x100= 300 USD

Sub-Total: 600 USD

INSTAGRAM

Grow social media engagement, producing content with links that will lead to the NEAR ecosystem. Creating three or more posts per week + several stories, connecting with related pages and refining the targeting audiences, searching for and publicizing the initiatives our community partners are promoting - 3x250= 750 USD
3 posts to be promoted for 10 days in order to increase the visibility of our initiatives and page, having an estimated reach of 5.540 to 14.000 people with previous interest in the art field for example - 3x35= 105 USD to cover Meta Business advertising tool

Sub-Total: 855 USD

TWITTER

Grow social media engagement, producing content with links that will lead to the NEAR ecosystem. Creating two to five posts and retweets per week in order to increase our visibility to art and technology enthusiasts and attract new audiences to our activities - 3x200 = 600 USD

Sub-Total: 600 USD

TELEGRAM

Moderating the group chat, connecting with artists and partners, helping community members and newcomers with their questions about the NEAR ecosystem, sharing the projects and events of Incubadora - 3x50 = 150 USD

Sub-Total: 150 USD

YOUTUBE

Feed YouTube channel with the videos produced, create playlists and manage content - 3x50 = 150 USD

Sub-Total: 150 USD

CONTENT CREATION & TOOLS

Content creation for social media: graphic design of the communication material for the different social media channels - 3x200 = 600 USD
Production of 3 infographics per month with information about Near and the blockchain world to support our activities and our community with this information. This material will be available on our website and other social media channels for people in the near community and especially for new partners and creators who are joining our community. 3x 500 = 1500 USD ( to cover writing, research, design, and translation)

Sub-Total: 2100 USD

Metrics/Milestones

Website: reach 1000 visits each month

Instagram: go from 2700 to 2900, then 3100, then 3300 followers

Twitter: go from 1150 to 1180, then 1210, then 1240 followers

Telegram: go from 195 to 210, then 225, then 240 group members

YouTube: reach 1k views in our content during each month

Total requested amount