# \[PROPOSAL\] Actions and KPIs of Marketing for The Philosophers DAO (September)

**URL:** <https://gov.near.org/t/proposal-actions-and-kpis-of-marketing-for-the-philosophers-dao-september/28276>\
**Category:** Creatives DAO\
**Tags:** proposals, thephilosophers-dao\
**Created:** [September 6, 2022, 7:55am UTC](https://gov.near.org/t/proposal-actions-and-kpis-of-marketing-for-the-philosophers-dao-september/28276 "2022-09-06T07:55:45Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![epmobbs](https://avatars.discourse-cdn.com/v4/letter/e/958977/32.png) [@epmobbs](https://gov.near.org/u/epmobbs)\
**Post date:** [September 6, 2022, 7:55am UTC](https://gov.near.org/t/proposal-actions-and-kpis-of-marketing-for-the-philosophers-dao-september/28276/1 "2022-09-06T07:55:45Z")

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**MARKETING ACTIONS AND KPIs**

- Investment in Facebook Ads traffic (20USD)
- Inbound Marketing Strategy on social networks: Facebook and Instagram by The Philosophers DAO (70USD)
- Production of promotional material for DAO’s events and actions in September on social networks (60USD)
- SEO strategy and text posts for Blog (100USD)

**KPIs (Metrics)**

\*Increase the number of subscribers to the YouTube Channel by 30%;

\*Increase views on videos on the YouTube Channel by 30%;

\*Increase by 30% Engagement rate on the page;

\*Increase social interactions by 30%;

\*Register 100 newsletter subscribers;

**Subtotal: 250USD**

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**Author:** ![epmobbs](https://avatars.discourse-cdn.com/v4/letter/e/958977/32.png) [@epmobbs](https://gov.near.org/u/epmobbs)\
**Post date:** [October 10, 2022, 5:01pm UTC](https://gov.near.org/t/proposal-actions-and-kpis-of-marketing-for-the-philosophers-dao-september/28276/2 "2022-10-10T17:01:19Z")

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**Final report**  
**Project Status: COMPLETED**  
**Project Name: Marketing Actions The Philosophers DAO**

**Highlights**

We developed the work of creating the DAO blog: [Blog - The Philosophers DAO](https://thephilosophersdao.org/blog/)

We now have four papers published:

**Paper 1:**

> **[A Filosofia está na web3 - The Philosophers DAO](https://thephilosophersdao.org/the-philosophers-dao/filosofia-na-web3/)**
>
> A Filosofia está na Web3 e no universo de NFTs. A popularização da Web3 e das NFTs requer a reflexão filosófica dos conceitos utilizados.

**Paper 2:**

> **[Que tecnologia conduz o pensamento? Uma análise sobre tecnologia, arte e...](https://thephilosophersdao.org/filosofia-da-tecnologia/tecnologia-conduz-o-pensamento/)**
>
> Artigo sobre a tecnologia do pensamento analisada filosoficamente.

**Paper 3:**

> **[Beardsley e Dickie sobre a natureza da experiência estética - The...](https://thephilosophersdao.org/estetica-e-filosofia-da-arte/sobre-a-natureza-da-experiencia-estetica/)**
>
> O debate entre os filósofos Monroe Beardsley e George Dickie acerca da natureza da experiência estética.

**Paper 4:**

> **[Como filosofar sem sair da poltrona - The Philosophers DAO](https://thephilosophersdao.org/filosofia-filosofar/como-filosofar-sem-sair-da-poltrona/)**
>
> Temos uma imagem muito clara do que os cientistas fazem. Sabemos que fazem experimentos em laboratório e trabalhos de campo. Mas e quanto aos filósofos? O que fazem? Eles… refletem? Pensam sentados com a cabeça apoiada na mão como na escultura de...

The marketing actions aimed to expand the reach and dissemination of The Philosophers DAO’s actions. Now, The Philosophers DAO has a website and a blog where our actions, articles related to the activities developed are shared.

Thus, the actions developed provided the following results:

\*\* Seminars:\*\*  
Facebook: 35 views  
YouTube: 659 views  
Twitter: 03 views

All videos are now available on our YouTube channel. All broadcasts were carried out simultaneously to three different platforms (YouTube Live, Facebook and Twitter). The Philosophers DAO YouTube channel already has 949 subscribers (we had a 48% increase compared to last month). The details of the data regarding the growth of social networks are as follows:

**Instagram:**  
People reached: 5.988  
Engagement with publications: 129  
Followers: 116

**Facebook:**  
People reached: 6.120  
Engagement with publications: 550  
Page likes: 13

**YouTube:**

2.000 views (we had a 77% increase compared to last month)  
Display time (hours): 240,3h (we had a 32% increase compared to last month)  
Subscribers: 949 (we had a 48% increase compared to last month)

**With actions on social networks, projects promoted by DAO have significantly increased the number of participants.**