[PROPOSAL] Actions and KPIs of Marketing for The Philosophers DAO (August)


  • Investment in Facebook Ads traffic (20USD)
  • Inbound Marketing Strategy on social networks: Facebook and Instagram by The Philosophers DAO (70USD)
  • Production of promotional material for DAO’s events and actions in August on social networks (60USD)
  • SEO strategy and text posts for Blog (100USD)

KPIs (Metrics)
Increase the number of subscribers to the YouTube Channel by 30%;
Increase views on videos on the YouTube Channel by 30%;
Increase by 30% Engagement rate on the page;
Increase social interactions by 30%;
Register 100 newsletter subscribers;

Subtotal: 250USD

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Final report

Project Status: COMPLETED
Project Name: Marketing Actions The Philosophers DAO


Today, The Philosophers DAO is present on Instagram, Facebook, Linkedin, Twitter, as well as YouTube. The marketing actions aimed to expand the reach and dissemination of The Philosophers DAO’s actions.

Now, The Philosophers DAO has a website and a blog where our actions, articles and videos related to the activities developed are shared.

Social media manager

5 Facebook/Instagram posts

2 Facebook/Instagram videos (editing and posting)

1 vignette editing and production of DAO

2 Thumb YouTube/Facebook - Setup and manager of Facebook Ads and Google Ads

3 Blog/Posts and SEO Strategies for Papers

Thus, the actions developed provided the following results:

Philosophical Conversations (1st edition)

YouTube The Philosophers DAO: 495 views

YouTube Caio Souto: 1134 views

- Seminars:
Facebook: 127 views
YouTube: 626 views
Twitter: 17 views

All videos are now available on our YouTube channel. All broadcasts were carried out simultaneously to three different platforms (YouTube Live, Facebook and Twitter). The Philosophers DAO YouTube channel already has 917 subscribers (we had a 4.3% increase compared to last month). The details of the data regarding the growth of social networks are as follows:


People reached: 9.457

Engagement with publications: 182

Followers: 148

People reached: 9.708

Engagement with publications: 411

Followers: 29

People reached: 1.810

Display time: 199.3h
Subscribers: 880


This month we understand that continuous work is necessary, as the short time to publicize DAO’s actions seriously harms the reach and participation of people on social networks. Therefore, it is necessary to expand the contents of our website to reach an even greater number of people. The next steps are described in the Marketing Actions Proposal for the month of September 2022.