Project Name: 55SP
Project Status: in process
Project Members
Funding Period: May 2022
Our Introductory post:
About 55SP
55SP is a multidisciplinary project whose principal objective is to spread contemporary art, fostering new collectors and artistic production through independent projects, with an experimental character and a belief in art as a transformation tool. We organize exhibitions, workshops, talks and online art residencies with mentorship, connecting curators/researchers and artists, in order to create bridges and intersections between different areas of art along with visual art.
In April we want to structure the DAO, create the gallery in MintBase and, in parallel, continue the actions mentioned in the introductory post, such as Ressonância and Bruno Baptistelli.
We believe that we will be able to start an engagement between the Near ecosystem and important cultural agents, reaching different platforms and channels promoting podcasts, virtual catalog and already preparing the artist circuit for Mintbase.
Council Matters
Council =
300 USD (2 x 300 USD) Full time - Julia Morelli + Giovanna Langone
150 USD (1 x 150 USD) PartTime - Daniel Moraes
Administrative Matters:
DAOs administrative work including multiple reports and fund requests = 200 USD
Technical advisor USD 200 @JulianaM
Subtotal USD 1.150
Specific Projects:
Ressonância Project
1- RESSONÂNCIA PODCASTS [PROPOSAL]
Goal: To continue the ongoing Ressonancia project, that aims to dialogue between visual and sound arts and address the diversity of cultural movements; a podcast with the same name and episodes published holding discussions in a democratic, accessible and global way of the transdisciplinary experience of art.
In the month of June, we would like to record 3 podcasts to be launched in middle/end June and mid July and from now on keep the rhythm biweekly.
Podcasts monthly (3)
Podcast #01
@juliamorelli55sp invites Tiago Mesquita
Lives and works in São Paulo, SP.
Tiago Mesquita is an art critic and professor of art history. Doctor in philosophy from the University of São Paulo, he has published in journals such as Revista Quatro Cinco Um, Novos Estudos Cebrap, Revista Fevereiro, Folha de S. Paulo and O Público (Lisbon). He published the books “Imagem Útil, Imagem Inútil”, “Rodrigo Andrade: Resistance of Matter”, “Paulo Monteiro: The Interior of Distance” and “Cassio Michalany: Como walks a color”.
Podcast #02
@juliamorelli55sp invites Dj Magal
Dj Magal
38 Years at the Forefront of the Brazilian Electronic Scene *
With more than 38 years of career as a DJ Magal has been at the forefront of the Brazilian underground scene as resident of the legendary clubs Madame Satã, Rose Bom Bom, Cais and Hoellisch, Columbia, Stereo, Vegas, D-Edge, Lions Club, Club Jerome and specially the famous Cio party which he co-founded.DJing professor in the Electronic Music Production Course at University Anhembi-Morumbi for 12 years.
Podcast #03
@juliamorelli55sp invites Zopelar
Pure alchemy, this is what Pedro Zopelar does behind his machines, generating unstoppable motion and emotion on the dancefloor. While his music is conveyed through streams of pulsating energy it also glides through layers of beautiful sounds, carrying us
irresistibly within it.
This garnered him a reputation as a prolific remixer and producer amongst his peers and the wider public, as his ability to conjure enthralling musical moments is the result of trained hands and educated ears that show their dexterity and sensibility whenever he composes and synthesizes the most basic elements of his creations.
Such an approach has put h
Efforts born out of a relentless will to create and have taken him across the globe, from Tokyo for the Red Bull Music Academy, to the stage of festivals such as Sónar and Dekmantel, throughout some of the finest venues in Brazil, as well as at the helm of Sao Paulo nocturnal avant-garde as one of the artists energizing the ODD collective.
Month achievements:
-Podcast releases - 1st - 13th june 2nd - 27th june 3rd 11th July
- Bring onboard 3 podcast invited artists/ musicians
- Grow audience/ listeners in 20%
- Tag nearprotocol and add #s #near #nearprotocol to every post and instagram story
- Mention near at podcast description in everty platform ( as it was May ) You Tube/ Spotify/ Google podcast / Apple podcast
Podcast guest fee USD 140 x 4 = USD 450
Podcast Direction / Script and presenter 200 x 3 = USD 600
Studio to record + Edition and sound correction USD 200 x 3 = USD 600
Visual Identity USD 100
Subtotal USD 1.750
Click here to listen to previous podcasts
2 - ESTAÇÃO RESSONÂNCIA [PROPOSAL]
Goal: With an ongoing research on Portuguese speakers artists whose works involve visual art and sound. The project consists of a platform to exhibit existing and unpublished works.
Those works are all going to be organized in an online exhibition platform and also minted and available at 55SP Mintabase store, released as digitals albuns.
This is an ongoing project and the idea is to add different artists, under different exhibitions and curatorships.
The Resonance Station page is under development and this month we will be investing in the research of Portuguese-speaking artists and improving the webpage.
Month achievements
- Bring on board 3 new artists from research
- Mint one sound artwork of each - 3 total
- Improve platform
Ressonância Station Curator research USD 250
Site Web Page Organization USD 100
Subtotal USD 350
Goal:
After transforming the Memento installation into a virtual catalog, the idea is to start working on a printed version.
300 printed copies
30 special printed editions
15 special NFTs at MintBase
100 e-publications
We made a video for pre order and propagation of the idea.
About Bruno Baptitstelli - Memento’s artist
PROJETO AFRO - BRUNO BAPTISTELLI
To read the full curator text and research click here
Month achievements
- Release E-publication - 20th of June
- Launch the e-publication in NFT format at Mintbase in a limited edition
Designer USD 500
The designer will be responsible for transforming the virtual identity into the printed identity.
Idea is to finish the printed project until the end of June and July
Subtotal USD 500
Goal:
Real change can only emerge from the exercise of imagining a different world. “Mothering” is an invitation to dream, negotiate and expand the horizons of the possible. We aim to address the institutional and systemic constraints of motherhood, so we can look at mothering in its full potential.
Mothering is an exhibition and ongoing project, draws on collectivity and creativity as paths towards improving life in our community and beyond, as such we have reached out to partners and collaborators from multiple fields, beyond the visual arts, to participate in the public programme (dance, behaviour science, lactation) and publication (literature).
This is a 55SP projetc in partnership with Kupfer Project and will take place
Mothering/ Mae
London: 25 of June - 06 of August 2022
São Paulo: 06 of August - 19th of September 2022
This month we are finalizing artist list and video program, bringing onboard
Penelope Kupfer - artist and London project curator
Her practice includes drawing, painting, printmaking and installation, as well as curatorial activities. I run two project spaces: Kupfer Project which is a gallery in Hackney Central and 213 Kupfer and outdoor project that emerged during the first lockdown.
Mogli Saura Artist and performer
Brazilian, nomad, currently residing in São Paulo.
Mo(fa)ther, performer, singer, songwriter,
writer, permaculturist and yoga instructor.
She has experimented and investigated interventions in urban spaces since 2006, starting from the borders of art and life, madness and crime - and their categorical-structural relations involving race, gender and class.
Brasileire, nômade, atualmente residindo em São Paulo.
Pãe de matilha, performer, cantore, compositore,
escritore, permacultore e instrutore de yoga.
Experimenta e investiga intervenções em espaços urbanos desde 2006, partindo das fronteiras arte e vida, loucura e crime - e suas relações categórico-estruturais envolvendo raça, gênero e classe.
For next month we are going to have public program and bring researchers, artists and educator to the Near Ecosystem.
Month achievemnts
- Bring onboard london based curator Penelope Kupfer and brazilian artist Mogli Saura.
- Credits and thanks to Near Protocol on London platform Kupfer Project for the video session
Mothering Public Program Research London USD 350
Mothering Video Program Edition Fee USD 150
TOTAL USD 500
5. [PROPOSAL] SOCIAL NETWORKS AND PUBLIC RELATIONS
Impact and value:
We expect to grow 55SP’s followers having as its central objective to publicize the podcasts, with relevant and free research content, we believe that hiring a public relations agency that will take the podcasts to important communication vehicles plus the instagram ads, will generate engagement, growth in the number of followers of both the instagram itself and the podcasts on their respective platforms and with it aggregating these values and concepts to the Near community.
PR agency plan June - a light start working only with Ressonancia podcasts in order to understand possibilities and results and then increase PR efforts in July and August for the 3 ongoing projects: Ressonancia / Memento and Mothering.
PR Agency - Lema
http://www.agencialema.com.br/
Metrics for measuring success:
- In the last month we had growth in the accounts reached, accounts engaged and total followers compared to the last month. We have progressively increased our reach and we intend to continue at this pace of growth.
- We grew +0,5% in accounts reached, 16.4% in terms of interaction and 0.3% in number of followers. We aim to reach more followers with more posts and interactions in the coming months reaching more followers and highlighting the importance of funding and community Near.
- We are publicizing our partnership with near on our networks and tagging all our posts with #nearprotocol and #near
- We also mention Near support at podcast description in all platforms.
Estimated timeline and achievement milestones:
- Produce 2 weekly posts on Instagram, in this first month we are going to advertise always the podcasts posts, in order to bring engagement to the instagram page and also to the spotfy and number of listeners. As we saw the results of partnership with Arpa Art fair ( see listener growth ed of may beggining of june.
We expect a 20% growth on number of plays and a add at least 150 followers on instagram this month.
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Produce 10 weekly stories. Those we are going to be focused on podcasts, but in short 15" videos and also links for podcasts in diferent platforms.
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Weekly boosts with investments of 20 to 25 USD per week. We believe it is necessary to invest a little more in boosting some posts on Instagram to continue to reach more people and interactions. This month we are going to focus on boost Ressonância Podcasts Posts and Ressonancia Reels.
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We also intend to create greater engagement and interaction with the audience that already follows us (12.2k), maintaining consistency and regularity in publications, through teasers edited and created for Resonance Project.
Followers growth May 0.5 % expecting June 2%
Followers engagment May 16% expecting June 20% -
Create relation with communication and art vehicles, webmagazines, other podcasts, with the support of PR agency
Funding Details:
- Public Relation for 55SP Projects: 300 USD
- Boost on Instagram: 150 USD
- Motion and edition video posts: 200 USD
- Production of posts: 100 USD
Sub total 750 USD
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Total= 5.000 USD
Thank you!
All are welcome to join us to talk and see our projects.
Website | NEAR Forum | Instagram | Facebook - Mint Base
Thank you!
PLEASE CHECK OUR PREVIOUS RELATORIES
Our April Relatory
Our May Relatory