House of Stake — Social Media & Governance Operations Charter

House of Stake
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House of Stake — Social Media & Governance Operations Charter

I. Introduction

The House of Stake (HoS) is the NEAR ecosystem’s flagship governance initiative focused on increasing community participation, coordinating economic design, deploying the protocol treasury responsibly, and driving cutting-edge R&D at the intersection of AI and governance.

The HoS Social Media Team ensures that all stakeholders — validators, delegates, builders, and the broader NEAR community — are informed, engaged, and empowered to participate in governance meaningfully.

II. Scope of Work

The HoS Social Media Team is responsible for:

  • Governance News & Announcements: Timely, clear updates on proposals, treasury activity, governance research, and community calls.
  • Standardized Templates & Brand Kit: Keeping HoS messaging consistent and professional across all channels.
  • Content Pipeline: Rolling production of blog posts, forum threads, social threads, and newsletters.
  • Channel Stewardship: Moderating Discord, Telegram, X/Twitter, and governance forums to keep discussions civil and productive.
  • Community Voice & Feedback: Weekly focus-group calls with validators, delegates, and builders — turning raw sentiment into actionable insight.
  • Events & Activations: Organizing AMAs, Twitter Spaces, webinars, and IRL meetups at major crypto events.
  • Swag & Brand Presence: Creating and distributing memorable swag to grow HoS visibility and strengthen community identity.

III. Team Structure and Remuneration

Social Media Lead (1):
Runs daily posts and threads, moderates channels, maintains the editorial calendar, gathers community feedback, and reports monthly KPIs.
Remuneration: $2,500/month

Content Manager & AMA Host (1):
Drafts governance updates, blog posts, and forum threads; organizes and hosts Twitter Spaces and community calls; publishes recaps.
Remuneration: $2,000/month

Designer (1):
Creates visuals for posts, threads, event banners, infographics, and swag; maintains the HoS Brand Kit.
Remuneration: $1,500/month

IV. Roles & Day-to-Day

Social Media Lead

  • Maintain editorial calendar and publish all content on schedule.
  • Moderate governance channels (Discord, X/Twitter, Telegram, Forum).
  • Run weekly “voice-of-the-community” calls; share insights internally and externally.
  • Report on engagement, reach, and sentiment monthly.
  • Ensure alignment with NEAR Foundation comms & governance standards.

Content Manager & AMA Host

  • Draft, edit, and publish governance updates, blog posts, threads.
  • Organize and host AMAs and Spaces; prepare announcements and recaps.
  • Support weekly community calls with clear summaries.

Designer

  • Produce visuals for governance reports, threads, social posts, banners, and swag.
  • Update and distribute the HoS Brand Kit.
  • Design infographics that translate governance concepts into clear visuals.

V. Tools & Subscriptions

The House of Stake Social Media Team uses the following core tools and subscriptions to execute its daily communication tasks efficiently:

  • Typefully — $19/month: for drafting, scheduling, and managing threads.
  • X Premium Blue Tick — $11/month: for enhanced visibility and trusted presence on Twitter/X.

VI. News Channels

  • X/Twitter: HoS account
  • Telegram: HoS News channel (announcements) & Chat (discussion)
  • Discord: Coming Soon
  • Governance Forum: gov.near.org
  • Medium Blog: Coming Soon

VII. Reporting & Roadmaps

Monthly Reports:
The Social Media Lead publishes a detailed monthly report engagement metrics, and sentiment trends on the Government NEAR Forum.

6-Month Roadmaps:
The team issues operational roadmaps every 6 months to align governance comms with on-chain activities, elections, milestones and other activities.

VIII. Governance Election Process

Initial Election Commission Formation:
At launch, the election commission is formed by the El and other 4 volunteers.

Structured Hiring Process:

  • Job Posting: All HoS roles are announced on gov.near.org.
  • Application Submission: Candidates submit resumes through the forum.
  • Commission Review: The commission reviews applications and conducts on-chain voting for each applicant.
  • Final Decision: The commission finalizes hiring decisions based on voting outcomes.
  • Notification: Successful candidates are officially announced on the forum.

This ensures fairness, transparency, and community oversight for all hires.

IX. Key Principles

  • Prioritize Ruthlessly: Focus on high-impact work that brings clear value.
  • Async First: Clear, timely feedback to keep operations moving.
  • Disagree & Commit: Reach consensus efficiently, execute fully.
  • Empower & Coordinate: Enable the community to co-own outcomes.
  • Fluid & Resilient: Adapt quickly — governance evolves.
  • We Are All Owners: Mutual respect, humility, and open comms always.
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