[Closed] NEAR POWERED Podcast, Content and Bounties by Nifty Row

Marketing DAO
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Background:
Nifty Row team has developed a blockchain NFT marketplace and Fractional Investment marketplace in collaboration with the Nigerian Exchange Group (formerly Nigerian Stock Exchange)

The Nifty Row platform offers investors an Asset backed Auction and fractional Marketplaces featuring Unsung Art, Music, Movies, Real Estate, Stocks and Bonds which are being represented as NFT.

Objectives:
The goal of this proposal is to showcase NEAR/Aurora has a preferred Blockchain and ecosystem for powering the Nifty Row NFT and Securities Tokens Marketplaces as well as other projects. As a monthly initiative, NEAR POWERED will give highlights and updates about Nifty Row project, NEAR and Aurora based on recent/current activities.

Implementation Plan:
We will leverage on these channels to put out content - blog, twitter spaces, clubhouse sessions, Youtube, podcast. This will serve as a funnel to build our community.

For the success of the initiative we believe it is crucial to spread the word on the benefits of NEAR blockchain at large to various key stakeholders in government and the general public who have misconception of blockchain as been related to money laundering and scams. A good outline of he NEAR Ecosystem with appropriate media campaign will go a long way to alleviate this misconception.

Furthermore, the governments can be made more aware of the negative impact of counterfeiting on the creative communities including stagnant growth of the art industry and increased unemployment. (https://openknowledge.worldbank.org/bitstream/handle/10986/23923/The0economic0e0developing0countries.pdf;sequence=1

Blockchain advancements and News:
Highlight blockchain issues and solutions by NEAR e.g. NEAR Nightshade sharding which allows linear scaling with the number of shards increasing as user volumes increase so has to handle thousands to the millions users.

Aurora Workspace which allows developers to access features such as randomness Cross contract calls to NEAR contracts while Deploying EVM smart contracts and interacting with them

Budget for 3 months: $7500 ($2500/Month)

Podcast: Community led discussion on how NEAR is a leading blockchain powering numerous dApps with examples, target 25,000, yields of 5000, 500 active members: $500.
Video Content for Youtube on Nifty Row, Aurora/NEAR target of 15k view s, yields of 1k clicks, 20-100 active users ($500)
Infographics for Social Media campaign (Tweeter, Instagram, Telegram)target of 20k views, yields of 2k clicks, 100-250 active users ($500)
Write-up content Editorial and Newsletter, target of 100k views, 150-250 active users ($500)
Community Event and competitions, target 3000 members, 200 participants ($500)

2 Likes
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Thank your proposal. Could you please fill out the Marketing DAO Proposal Application form?

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Hi @bolajinr

Thanks for your proposal submission. There are a few things missing before I can render a decision.

Purchased Followers and Bot Activity:

Spent some time digging into the activity on the SoMe and Community channels:

Telegram Activity:
Please help me understand how there’s zero activity from the 5,812 members users with exception of 3 accounts (Bonaven, Nifty Row, and …) ?

Looks to me like a massive amount of fake accounts were purchased to boost the numbers:

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Instagram:
The same accounts are commenting with usually the same message or slight variant on a few words and tagging the same other accounts:
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Twitter: 1,345
A decent number of followers but very low engagement.
Were these followers also purchased?

Missing Report from your last funded proposal:

Before approving proposals for ongoing projects, we required people to please submit a detailed report outlining metrics and deliverables from their previously funded proposal:

Website / App

Just attempted to surf the app to see how many people were minting on the platform. When you click across any of the sections, nothing shows up (Creators, Galleries, Collectors, etc).

Questions?
How many people have connected a wallet and minted anything on your platform?

There’s not enough time to dig into the elements of this proposal given what I’ve found so far.

Please explain.

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Hello @Klint thanks for the feedback. We dont have purchased followers in the group, however, yes we have suffered from BOT/Fake activities and the admin has always been working to clean that up. Regrettably, we had a resignation from the main admin who had complained about delays/gaps in funding which is a fault on the Nifty Row project leaders haven failed to secure additional funding beyond Sept/Oct. However we have just appointed a new admin who his currently transitioning into the role.

The community activity did spike up from the end of September till early Nov has our campaign got some legs thanks to NEAR Marketing DAO, however things started to slow down due to the fact that we were not able to sustain planned campaign activities as the Nov Budget was declined/rejected([Closed] November Budget for Nifty Row Bounties, Social Media and Marketing Campaign).

Website/App
Fortunately, we had increased user engagement on the website since we launched the campaign with nearly 300 transactions has indicated via the Aurora smart contract:

Unfortunately the awareness our the website has also attracted unwanted actors including a hacker(s) that compromised our database which is now restored, however, the data is corrupted and we trying to clean it up. This has also had a negative effect on both the community and general participation. We since gotten more capable hands to secure the database which is running on IBM Cloud. Here are some of the snapshots of the users from the frontend:

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The ordeal has given very little encouragement for a report, however, I will go ahead and make one if still required.

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Here is a link to the monthly report [REPORT] OCTOBER Monthly Report - Nifty Row

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Hey @bolajinr thanks for the proposal and for submitting the report. I appreciate your transparency around the challenges the project has faced in recent months.

I sympathize with the challenges and issues you and your team have faced, but given the current state of the project, I can’t support funding at this time.

Here are a few of my reasons:

  • I think there are too many social channels involved for the amount of engagement you’re getting around the project. I’ve been advising many proposers to reduce the scope and focus on the marketing channels and activities that are working well. You mention creating a blog, twitter spaces, clubhouse, youtube, a podcast, etc. I think you’re going too broad and should consider choosing one or two social platforms in the future and demonstrating you can get engagement and traction.
  • There isn’t enough clarity for me in what this project is aiming to do with the combination of marketplace, NFTs, securities, auctions, etc. While I am sure you have a plausible explanation, the fact that it is now laid out here clearly does not give me confidence that you and your team – at this stage – are going to be marketing this with a clear message. We’re allocating funding to projects that help elevate the NEAR brand and ecosystem, and I think confusing and unclear messaging is potentially more damaging than helpful as new people encounter NEAR and interact with the ecosystem.
  • There’s a lot of instability with your project right now. I would recommend stabilizing before requesting additional funding. We cannot currently fund social media or community moderators, so my decision should not affect what you are able to do with your new team member.

I wish you luck as you continue to stabilize the project, and I encourage you to keep building in the ecosystem.

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Hello @so608 thank you for your constructive feedback although we are sad that you will not support the project(s). As an effort to give further clarity, there are two marketplaces:

  1. Nifty Row NFT Marketplace which is powered by an English Auction Smart Contract.
  2. The yet to be launched STO platform which is a fractional investment platform for Art and then later for securities in collaboration with the Nigerian Exchange Group ( formerly Nigerian Stock Exchange) which is licensed by the Nigerian Securities Exchange Commission.
    So the STO platform will allow the democratization of Art ownership which makes it very much related to NFTs and therefore not confusing.

The idea of the proposal is to bring focus onto the NEAR blockchain as the back-bone of both projects while also highlighting other initiatives on NEAR as well as its technical strengths. This is of course different from our first proposal (Nifty Row Launch Social Media and Marketing Campaign) [APPROVED] for Nifty Row Launch Social Media and Marketing Campaign

However, the 2nd month request for the initial proposal was rejected and closed been that the project was solely based on NFT which we are informed is not in focus for funding according to Dacha ([Closed] November Budget for Nifty Row Bounties, Social Media and Marketing Campaign)

Also, regarding the various marketing channels, as a project we are open to many mainly because our partners or collaborators may invite us to participate on those channels as they have in the past, however our main and most active channels are Twitter, Instagram, Telegram for now as indicated under the budget section of the proposal.

Technically the project is very much stabilized, hacks and service outage issues are rare but can be expected in projects as we have seen with exchanges and even sometimes banks.

The key to the Nifty Row success is the ability to retain a good set of talents to drive our campaign with a consistent message and perform good community engagement which we hope to be able to do with the support from Marketing DAO.

So we hope to continue to leverage the support from the marketing DAO to meet community expectation and keep the project alive through incentivized engagements of artists and users through artwork listings by artists that will lead to transactions on the NEAR/Aurora protocol.

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Hi @bolajinr first my apologies on behalf of the Marketing DAO for the delay in coming to a decision on your proposal. I have read the comments by fellow council and have come to the conclusion that i am unable to support. Moving to Closed