Hello NEAR Fam, Hope everyone’s doing great! I am Zubair, Part of NEAR Community since about a year. I have been actively contributing to the projects on NEAR and part of some guilds as well. I am currently one of the councils of #onboarding-dao & #community:dao . I have sent out the same campaign proposal in January and had a good result supported by the #marketing:marketingdao councils and the community.
- I Had the gap of two months due to some confusions and not knowing whether I should post the proposal again or move forward in collab with Kitchen guild. Since Kitchen Guild is don’t fall under marketing dao now. I had asked @Dacha for some suggestion and guidance. Thanks to him for suggesting to put proposal at the moment.
For those who don’t know about RVCJ, here’s a brief introduction:
RVCJ Media is India’s biggest Digital Media company, having 40Million+ followers base across all platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube), Verified on All platforms.
RVCJ is mainly focused on Memes & News and has a good reputation among brands since 11 years of foundation.
Idea to promote NEAR :
The basic idea remains the same i.e. to gain attention and bring non tech savy general audience to NEAR ecosystem and make NEAR as their first blockchain to interact and learn.
With the increasing craze of Web 3.0, I have been seeing people trying to learn about it more and get involved. NEAR offers them a learning platform with many programs such as NEAR university.
The idea is to bring them slowly with easy to understand content like RVCJ have posted before.
I have chosen RVCJ first for this campaign because it is India’s reputed Digital Media company and also have been promoting crypto related content in between. RVCJ has vast amount of audience, from every region and age group. RVCJ is verified on every platform which makes it influential and trustworthy.
Proposed Social Media Accounts to post content about NEAR Ecosystem:
RVCJ Media Twitter Account - 344k Followers
RVCJ Insta - 8 Million Followers
@rvcjinsta Insta Story - 400-500k Average 24hr Views
Crypto Decoding Instagram - 38k Followers
Proposed Number of posts on these accounts - 5 Posts in a Month (Including 1 Quiz Giveaway contest)
Metrics of Proposed accounts :
RVCJ Media Twitter:
As before, 4 Infographics/Updates will be posted on each page about NEAR Protocol in a way that it doesn’t look spam, and the related article link will be put in BIO using bitly as before
4 stories will be posted on RVCJ Insta also with link related to the NEAR content.
1 Quiz Giveaway post will be done at the end of the month, where audience would be asked questions based on the 4 infographics posted earlier making them compelled to read the posts and understand the content.
Correct answer winners will be dropped with neardrop link to create wallet and claim rewards.
- I had redirected audience earlier to NEAR India telegram chat but sadly NEAR India is not much active and activities are not happening making the newcomers inactive and less interested.
I had a discussion with Shreyas about making the guild and he suggested me to make a community, so I would like to create a community and redirect people from RVCJ to that group and keeping them engaged with the help of some helpful frens in the community.
This would be a community of mostly general audience so it would be a pleasure for me to make them learn about NEAR & blockchain in general by sharing articles, videos and other things including assistance with their questions.
- An Instagram algorithm hack : RVCJ would post the image in video form of less than 1 second making it reachable to more audience than on general image post
Proposed Budget for this activity :
RVCJ Twitter : 5 Tweets x $400 = $2000
RVCJ Insta Post, RVCJ Story, Crypto Decoding Insta : 5 Posts x $1400 = $7000
Quiz Contest Prize : $600
Total Budget : $9600
- This is the budget that RVCJ would charge, I would ask for my contribution reward in the report as earlier because first I want to give out the best possible result to the Ecosystem.
Thanks Everyone for believing in me earlier, I hope to get the same response from the community this time as well!
Edit : Sorry I forgot to add that if any project of NEAR Ecosystem wants to reach RVCJ Audience can submit their request here >> NEAR Ecosystem Project Promotion On RVCJ Media