[CLOSED] August 2023 Marketing campaign support for the Black Snow: Battle for Earth game

Marketing DAO Marketing DAO
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Hello friends!

I am the co-founder of the Black Snow Games - digital entertainment studio founded in the USA. We obtain patented technology for seamless AR to map visualization (US Patents No.10,706,630 No.11,328,489). We are focused on next-gen AR games and business solutions.

We are creating our own game title - Black Snow: Battle for Earth - mobile AR game with immersive battles against alien invaders. The game offers a unique gaming experience for those who are interested in AR, shooters and explorations, while also providing an option for blockchain interaction.

Players can enjoy the free-to-play part to discover the game itself. Also, as an additional opportunity, the game offers a migration to Web 3.0, where players will be able to own, buy, sell, and trade in-game resources and assets through a player-owned economy.

  • Black Snow: Battle for Earth is utilizing the Near blockchain
  • We have already implemented seamless onboarding of web2 players using web3auth
  • We believe that the unique combination of AR, geo and blockchain will motivate players to discover our game
  • Our team consists of experienced professionals from the gaming industry and software development

We have just launched our community play test demo to test our core gameplay loop and mechanics, to see our smooth onboarding in action and gather metrics to continue our fundraising activity.

We need funding for marketing on social media and other platforms because during our demo launch we need to involve as many players as we can to show the potential of Black Snow: Battle for Earth.

About Game

  • Name: Black Snow: Battle for Earth :flying_saucer:
  • WebSite: https://battleforearth.blacksnow.tv/

What are our plans?

We are planning to run a demo during the special event - The First Battle for Earth.

More details about here: https://battleforearth.blacksnow.tv/

Social media marketing

Because our idea is to engage both web2 and web3 players we are aiming to use such marketing channels:

Web2:

  • Youtube, Instagram, Telegram
  • Average auditory - 40k users
  • Such channels as Little Game, XGTV, Oldboy etc.

Web3:

  • Twitter, Discord, Telegram
  • Average auditory - 30k users
  • Such channels as INV - Crypto News, Crypto Insider Signals etc.

Partnerships marketing

We will use social media of our partners to increase the total number of potential auditory. It will be such partners as PlanckX, Carv, Magic Square, Isotopic, Midle etc.

Near ecosystem

The use of Near, HumanGuild, Aurora marketing channels not only will allow us to gain more potential players but also will show that good GameFi projects can be built on the Near blockchain.

Our social channels

We will keep posting content for our social channels to keep the audience engaged during the event. After the demo launch, we are planning to continue creating awareness for our future release of the full version.

Future content plan for our social channels:

  • Telegram: 4 posts per week
  • Instagram: 2 post per week + stories
  • Twitter: 3 posts per week
  • Discord: quick updates and news on announcements

Black Snow: Battle for Earth Contact/Info

Our Social Media Linktree

https://t.co/tmn5HfOM0X

NEAR wallet: dave777.near

Budget Proposal - paid in unlocked NEAR tokens

Proposal per 2 months: 3000 USD

Measurements

  • Amount of posts/tweets over all social media channels
  • Content Creation for posts (pictures, video, graphic design done by a brand designer/graphic designer)
  • We will be using Google Analytics, Amplitude and other tools to provide a report on the growth metrics

Advantage for NEAR/AURORA ecosystem

  • Increasing brand recognition for NEAR/AURORA
  • Improving the in-game community and increasing transactions on dappRadar
  • Strengthening the NEAR ecosystem through collaboration with other communities
  • Motivating newcomers to join the NEAR/AURORA ecosystem to play and earn
  • Developing GameFi for NEAR/AURORA
  • Incentivizing web2 players to join NEAR/AURORA
  • Focusing the project on the mobile gaming market

Black Snow Games Team

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Hello! Thank you very much for your proposal.
Due a specific KPIs for August and September, MDAO can allow only proposals focused on the following:

  • NDC elections
  • Increasing numbers of active Developers
  • Increasing numbers of active Users and Transactions
  • Increasing numbers of Tools on BOS

I suggest postponing your proposal to next quarter and focusing on the oncoming Elections in NDC. We all need to get at least 500 people to participate so that the Grassroots DAOs continue receiving funding.

3

Hi @Kirill_Zar thanks for your proposal.

As outlined by @Dacha, unfortunately the Marketing DAO have limited funds to disburse for this month and we a focused on supporting projects that align with ecosystem KPIs - primarily the NDC election and BOS.

Therefore i am unable to support this proposal. Please feel free to present again in Q4.

4

Thank you for your answer.

We built our game on Near blockchain. We launched our demo on Testnet. One of our goals was to engage as much newcomers as we could to join Web 3.0 and Near specifically.

From the results we have gathered so far we can see that a lot of web2 users successfully joined blockchain, enjoyed it and consider try more products with blockchain in future.

The main focus of our proposal was to receive funding for ongoing marketing campaign around our first demo launch. We are running as a self-funded project, so this support would be really helpful.

If this proposal is approved we could increase the number of active users, which can become the part of Near ecosystem in future.

5

Hi @Kirill_Zar – thanks for the proposal. I appreciate what you’re trying to do, and we have supported funding requests similar to yours in the past.

That said, for August, MDAO must allocate funding with a focus NDC election and BOS. Currently:

  • We have $203K+ in funding requests coming from the community for August
  • We have ~$46K to deploy
  • We cannot fund everyone
  • The funding we allocate is limited and must align with ecosystem KPIs – which are NDC election and BOS content

Given the above, I cannot support funding for this proposal at this time. I do encourage you to keep building and come back in the future after the NDC election in September, the success of which is necessary in order for funding to continue for community projects. Thanks!

6

Hello @Kirill_Zar,

If you’re building a game on Near I’m interested in talking to you on a podcast. I’ll be in touch soon.

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