DAO: Black Cat Cinema DAO
Funding Scheme: Once.
Project: Pre-2022 season build-up and NFT tickets
Previous Marketing DAO proposals: First proposal.
Previous Creatives DAO proposals: Proposal
To reach a new audience through an online marketing campaign, and drive this audience to the ticketing platform offering a new NFT ticket option alongside the traditional FIAT payment methods.
So far, we’ve been extremely happy with the reach and engagement with our social media channels. There has been a strong positive reaction from the public, and the channels have proven to be an essential resource for Black Cat’s development. Before the start of the 2022 season of open-air films in mid-May, the goal is to increase the reach of our existing online channels by 15%, and add a new channel and a blog.
We will be the world’s first open-air cinema with NFT ticketing!
We currently use TicketTailor via Stripe, which absorbed almost 11% of ticket revenue in 2021. Offering ticketing via Mintbase alongside this will be a big step in terms of both cost efficiency and real world useage for NFTs and NEAR.
Although NFT ticketing is still in its infancy in terms of development, we are keen to get ahead of the curve and maximise the utility currently available on Mintbase. We also hope to highlight this as an example of how NFTs have become a viable option for organisations who are looking to streamline and become more tech-forward. We will reach out to online publications in the space (NFTnow.com, cryptonews.com, NFTplazas.com, to name a few) in the hope that they will be keen to provide some coverage of this to their audience.
Further down the road, Mintickt is also a potential collaborator as a dedicated ticketing app. Although their platform won’t be ready until later in the year.
Timeframe: By 17/05/22
Instagram followers: 3550
Facebook page followers: 1200
Email subscribers: 436
Blog: 9x film summaries, average 120 words.
1x film poster artwork article, 500 words.
All unrelated to the creative scene in Lisbon.
Instagram followers: 4000
Facebook page followers: 1400
Email subscribers: 500
Blog: Add 4x articles related to film, Lisbon, and the arts.
Channel to add:
Creation of Facebook/Instagram ads. Intended to reach a new audience in the Lisbon area.
- Graphic design
- Campaign & creative set up
- Meeting 45 mins x2 with Meta marketing
- Ad spend over 4 weeks 200 USD
200 USD x NEAR
Creation of Twitter account
- Research on platform best practices.
- Account set up and first 4 posts.
50 USD x NEAR
Creation of four blog posts
- Things to do in Lisbon for cinema lovers
- The best of Lisbon’s creative scene
- Top five Portuguese language films
- Top five film festivals in Lisbon
200 USD x NEAR
NFT ticketing tasks
- Consultation with Mintbase
- Trial ticket run
- Web design, link integration.
- Social media post.
- Contact with publications to promote.
200USD x NEAR
Total 650USD x NEAR