Hi NEAR community,
Many of you know me as an active member of the Marketing DAO but I also run a farm and microbrewery on the island of Sardinia, Italy.
The city where my business is based is home to the biggest beer festival in Italy. The festival is now in it’s sixth year, with over 20,000 visitors over four days.
Although my micro brewery is probably one of the smallest in Italy in terms of output, we try to make a good impression at the annual beer festival and other events across the island, by using a converted german fire engine as a mobile bar.
This vintage Mercedes 711D truck has gone from putting out fires to quenching thirsts!
It is fitted out as mobile craft Beer Truck bar, with beer taps and keg cellar, as well as a fridge for cans and bottles.
The Decentralized Brewing Co @dbrewco, a community brewery built on the NEAR blockchain,was proud to support the first gathering of the NEAR community in Lisbon, Portugal last October.
Although unable to be physically present at NEARCON, the brewery shipped the first batch of NEARBEER in cans to the event. Link to the Report [Report] NEAR BEER at NEARCON
We are currently in discussions with the event organizers to site the Beer Truck in the outside area in front of the venue… more details to follow.
The brewery will ‘rebrand’ the vehicle with a NEAR/DBC banner and stickers, and install a large screen to display the brewery’s NFT collection of digital beer labels minted on Paras link
We are also excited to experiment with using our brewery $BEER tokens as payment. The tokens are listed on Ref Finance with a BEER/NEAR liquidity pool link
NEARCON participants will have the chance to exchange their tokens for cold beer - our first step to present real world use cases and products to the community.
Now down to the details…
The brewery would like to request funding from the Marketing DAO @marketingdao-council to cover the travel costs, accommodation and merchandise/give-aways.
At this early stage we estimate that the total amount required to bring the Beer Truck to Lisbon and run it for four days is 7900USD
DBC will provide the community with a full breakdown of final expenditure in our Report after the event.
We will be brewing some delicious craft beer using farm grown ingredients to bring to the event that will be served in compostable, printed paper cups, plus our stylish canned NFT lager with AR label
We hope the Beer Truck becomes a regular feature at NEARCON, and we are looking forward to participating at other blockchain events across Europe in the future.
Total Amount - 7900USD
Target Wallet - dbrewco.near
Overview - Marketing and Event Support at NEARCON 2022