DAO Name: KalakendraDAO
Funding Period: For the month of January 2022
Project: KalakendraDAO Social Media Management for January 2022
Council:
gurubaran.near - @gurubaran
monish016.near - @monish016
Links: https://linktr.ee/kalakendradao
Previous Marketing DAO proposals
Previous Creatives DAO proposals
Creatives DAO proposal January
Summary:
In the month of December, we requested funding from the MarketingDAO for the first time for the promotion of our first event Behindie Music & to gain more followers & visibility for our community.
For the month of January, we are planning our second episode of the Behindie Music event in January which will be streamed in the Cryptovoxels where On the Streets of Chennai will be performing for the first time on the metaverse. And we are also conducting educational sessions for all the creative artists where we have a one-on-one meet or online meet & explain to them about NFTs & blockchain. After this session, we are adding them as minters on KalakendraDAO mintbase store after which the artists will mint their work as NFTs. These sessions are recorded and posted on our YouTube channel as well.
Our community has been growing organically and to be honest we haven’t started promoting aggressively yet. But we feel that there’s a lot of potentials to be tapped and we can approach more people if we increase our marketing efforts. For this purpose, we are requesting funding from MarketingDAO.
The tasks which will be handled by the Social Media team are:
Facebook - 50 USD
- Creating visual content & posting it on the Facebook page
- Creating events in Facebook events and inviting people for the event
- Creating ad campaigns with demographics & relevant target personas for a month
- Outreach to artists and Onboard them to join KalakendraDAO and Near Protocol
Instagram - 100 USD
- Creating visual content & posting it on the Instagram page
- Constantly sharing information about NEAR ecosystem news related to the creatives
- Promoting the posts & NFTs which is minted on the NFTs which is minted by artists onboarded by KalakendraDAO
- Outreach to artists and Onboard them to join KalakendraDAO and Near Protocol
Twitter - 100 USD
- Creating visual content & posting it on the Twitter page
- Constantly sharing & retweeting the information about NEAR ecosystem news related to the creatives
- Promoting the posts & NFTs which is minted on the NFTs which is minted by artists onboarded by KalakendraDAO
YouTube - 50 USD
- Uploading, editing & promoting the educational sessions which are conducted by KalakendraDAO
- We will also be streaming the event live on YouTube of our events & we are actively promoting this channel to increase our subscribers
Telegram - 100 USD
- Actively engaging with the community about our events & session on Telegram
- Sharing NEAR related posts & also bounty opportunities available
- Clarifying any queries/concerns related to NEAR/NFTs/KalakendraDAO in general
- Promoting the NFTs minted by the artists onboarded by KalakendraDAO
- To use NEAR Tip bot to encourage active discussions in the community group
Canva Pro - 14 USD
- We would like to purchase a Canva premium subscription for creating visual content for our social media
Current Social Media statistics:
- Facebook: 2 Followers
- Instagram: 55 Followers
- Twitter: 52 Followers
- YouTube : 3 Subscribers
- Telegram: 72 Members
Instagram:
Twitter:
Facebook:
Goals:
The metrics for measuring success will be to successfully post regularly in all the platforms.
Facebook - 3 to 4 posts/week and resharing relevant posts
Instagram - 3 to 4 posts/week and posting relevant stories
Twitter - 3 to 4 posts/week with relevant retweets
Milestones/Metrics:
The milestones or the metrics which can be measured for the success of all our marketing efforts will be to analyze what is working & what isn’t and act accordingly to improve our results.
The ideal numbers we are expecting after our marketing activities are:
Facebook - 15 which is a growth rate of 650%
Instagram - 70 which is a growth rate of 27%
Twitter - 65 which is a growth rate of 25%
YouTube - 10 which is a growth rate of 230%
Telegram - 85 which is a growth rate of 18%
Amount: 414 USD
Target: kalakendradao.sputnik-dao.near
Please ask any questions/need clarifications and we would be happy to address them.