Hi NEAReans, this is a Marketing Plan from our Venezuelan Squad
The Crypto Beer was born on May 21th, with the NEAR Hackaton on the Social Tokens
Let’s welcome fermented drinks fans to the NEAR community as users of the NEAR Protocol, and other Venezuelans Blockchain Enthusiast.
Achieving daily basis users, people that will use NEAR wallet as their regular wallet to pay on pubs, bars, restaurants and hotels. Later, this will spread to other merchants that will start accepting payments in cryptocurrencies, and their customers will use NEAR.
Crypto Beer Pitch Deck.pdf (2.9 MB)
Expose NEAR with an entertaining approach targeting a market of open-minded people that used to go out to try new things like craft beer - here it is a new movement, we only have two main brands of beer - and this cool people can get into crypto as new users by onboarding them into NEAR, by teaching them about this efficient payment tool at the same time they have fun with a drink/Crypto Beer.
There will be a QR code on the Crypto Beer sticker that will allow new users to connect with us (Telegram Group Invitation). Thus, they will be receiving BEER tokens as airdrop and we will be onboarding them into the social networks channels.
Our mutyfaceted team is composed of a group of professionals who have proven to be excellent in their fields, im talking about marketing, translating, content creation, software development, legal departments.
We are also looking to complement our group with anyone who can help us achieve our goals and complete our projects.
We have managed to execute several projects in the cryptocurrency industry; we have worked as instructors and mentors to many persons teaching about blockchain and the evolution of cryptocurrency. We have been trading and working with several financial markets for over seven years and have managed many people’s investments and funds.
The Goal is to onboard so many people to decentralized finances, starting using NEAR wallet as a regular wallet for payments daily, and this amount of people will lead others that will come because this will be the trend in crypto payments in Venezuela.
In the time lapse of one year we are hoping to achieve 50,000 new NEAR Wallet daily basis users, and 100 merchants will accept crypto payments with the NEAR Wallet.
Objectives for each month:
We will reach at least 200,000 views/prints on NEAR/CRYPTO BEER related content
Using our social networks advertising + the social networks of the local pubs, bars, hotels and restaurants, inviting them to visit these local places.
We will attract at least 10,000 attendees to several events
Organizing/Participating in 10 activities per month in pubs/bars/restaurants/hotels with live music, stand-up comedy, painting, and gaming.
We will onboard at least 100 beer drinkers to NEAR, by creating their NEAR wallet and fund it.
By using some space on every festival/reunions (one every week - 50-200 attendees each) craft beer drinkers will be attending, and we will explain, teach and onboard the customers towards the NEAR ecosystem.
At least 2 Pubs will start accepting NEAR payments
We will visit our friends, owners and managers from local pubs, restaurants and hotels. Teach them about NEAR and how to receive payments with it.
The purpose is to expose NEAR to a new market of new people that can get into crypto as new users by teaching them at the same time they are having fun with a drink.
Results will be measured in new users of the NEAR wallet and new merchants that accept crypto payments using the NEAR wallet.
Success means we onboard at least 100 new end-users and 2 merchants each month.
Even if we only achieve to effectively engage and incorporate 100 people per month into the NEAR ecosystem, we are sure that those efforts will be multiplied over time, creating the snowball effect that we need to kick off the NEAR ecosystem in Venezuela
We will need $5,000 USD per month (around $200 each event). We will be updating showing the transparency of this fund management and we will be using the sputnik DAO system.
This project will be executed first in Caracas, Venezuela. We hope later other members will run this project (hopefully improved with our experience) on other locations. We will be there to help them to do so.
We will also need participation of other NEAR guilds:
- OWS: Helping with desginers for the NFTs. @Sofia_Alum
- NEAR HISPANO: Helping with the onboarding process. @claudioac
We will use the first and only task we requested and was given by the Community Squad:
Educational Content, a Blockchain Course from the NEAR community made by the Venezuelan Squad. This content will be shared with the attendees and everyone that shows interest or contact us using the QR code.
We will mint a NFT collection of the “Crypto Beer” and we will deposit an initial amount of USDT from ETH to NEAR. People will be attracted by the NFT, receiving “BEER” tokens as airdrop and will be exchanging with our help their local currency into NEAR and USDT - people are used to paying with USD so this will ease the adoption.
I am not necessarily a beer fan, but this project has me very excited about the possibilities (especially of those wines and kombucha)! Great visual look for the label and it’s awesome to hear that you’re already testing it at events.
I also love the project and I’m very excited about all the opportunities it represents…
…I would like to also propose utilising NFTs as the tickets for events held with artists (Mintbase just launched and makes it very easy to do so). Additionally, we can explore on-boarding artists themselves to the ecosystem for them to create digital art that can reach a much wider audience online. I would be thrilled to extend the opportunity to make money to as many people as possible in Venezuela.
LOVE this project and the momentum around it!
Really like that idea, this is a very creative way to bring the mass to crypto world. A big like for the Beer itself
Can’t wait for more updates about all the exciting initiatives