# \[Approved\] August - September - October 2022 Social Media Management + Marketing & Communication budget for Incubadora DAO

**URL:** <https://gov.near.org/t/approved-august-september-october-2022-social-media-management-marketing-communication-budget-for-incubadora-dao/26206>\
**Category:** Marketing DAO\
**Tags:** marketing-dao\
**Created:** [August 3, 2022, 2:09pm UTC](https://gov.near.org/t/approved-august-september-october-2022-social-media-management-marketing-communication-budget-for-incubadora-dao/26206 "2022-08-03T14:09:15Z")\
**Posts on this page:** 13\
**Page:** 1

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**Author:** ![Samiasns](https://avatars.discourse-cdn.com/v4/letter/s/bcef8e/32.png) [@Samiasns](https://gov.near.org/u/Samiasns)\
**Post date:** [August 3, 2022, 2:09pm UTC](https://gov.near.org/t/approved-august-september-october-2022-social-media-management-marketing-communication-budget-for-incubadora-dao/26206/1 "2022-08-03T14:09:15Z")

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**Project Name** : [Incubadora DAO](http://gov.near.org/c/creatives/incubadorapt-dao/78)

**Funding scheme** : Trimester (August, September and October) (Following the same suggestion made to our last request [[REPORT] muti Marketing April - #4 by Dacha](http://gov.near.org/t/report-muti-marketing-april/20128/4))  
  
  
**Initiative Summary** :

Incubadora DAO is a laboratory for experimentation in arts + technology. It is a platform to promote the collaboration between artists, academics, curators, creatives and cultural practitioners. Due to the growing precariousness of the cultural sector and artistic labor, we intend to ideate emancipatory solutions and help reshape the traditional art ecosystem using blockchain and DeFi purposes.

Thanks to the Marketing DAO support plus the growing refinement of our promotional targeting and coordinated communication actions, Incubadora has been able to increase Its visibility and impact. Check our May-June-July Reports!

[1º half of the period](http://gov.near.org/t/report-may-june-half-of-the-month-2022-monthly-report-incubadora-dao/23542)

[2º half of the period](http://gov.near.org/t/report-july-monthly-report-incubadora-dao/26203)

In terms of marketing and communication, our goal is to be a bridge between cultural agents and the NEAR ecosystem by promoting engagement through our multiple channels. The work we made so far has shown that building up our social media engagement, using them to boost the number of people interacting with our Website, Forum, Mintbase Store and TG, is really effective in amplifying the visibility and the adhesion of our activities.

  

**Incubadora’s Communication Channels:**

[Website](https://incubadoradao.org/) | [NEAR Forum](http://gov.near.org/c/creatives/incubadorapt-dao/78) | [Instagram](https://www.instagram.com/incubadoradao/) | [Facebook](https://www.facebook.com/incubadoradao) | [Twitter](https://twitter.com/incubadoraDAO) | [Telegram](https://t.me/joinchat/0eMzpguax6c2Yjc0) | [YouTube](https://www.youtube.com/channel/UC-CSTeupKcOZbb3jEjcOQeg)

  

**Marketing and communication tasks/ funding details for next trimester**

_WEBSITE_

- Management: update information, content and images. Maintenance of the web page layout, making the website the primary resource of information about our events, activities, partnerships and projects - 3x200= 600 USD
- Attract audiences from web2 to the web3 environment, inviting researchers to write specialized texts to be featured in our webpage - 3x300= 900 USD to cover the researcher writing fee

_Sub-Total: 1500 USD_

  

_NEAR FORUM_

- Create one bounty to encourage community members to share our activities, promoting engagement on our social media channels. Example [link](http://gov.near.org/t/closed-bounty-crie-um-stories-do-instagram-partilhando-o-proximo-seminario-da-incubadora-15x0-3n/17242/3) - 3x100 =300 USD to cover airdrops for participants
- Creating and managing the bounties mentioned, making sure the goal was accomplished and the participants get rewarded - 3x100= 300 USD

_Sub-Total: 600 USD_

  

_INSTAGRAM_

- Grow social media engagement, producing content with links that will lead to the NEAR ecosystem. Creating three or more posts per week + several stories, connecting with related pages and refining the targeting audiences, searching for and publicizing the initiatives our community partners are promoting - 3x250= 750 USD
- 3 posts to be promoted for 10 days in order to increase the visibility of our initiatives and page, having an estimated reach of 5.540 to 14.000 people with previous interest in the art field for example - 3x35= 105 USD to cover Meta Business advertising tool

_Sub-Total: 855 USD_

  

_TWITTER_

- Grow social media engagement, producing content with links that will lead to the NEAR ecosystem. Creating two to five posts and retweets per week in order to increase our visibility to art and technology enthusiasts and attract new audiences to our activities - 3x200 = 600 USD

_Sub-Total: 600 USD_

  

_TELEGRAM_

- Moderating the group chat, connecting with artists and partners, helping community members and newcomers with their questions about the NEAR ecosystem, sharing the projects and events of Incubadora - 3x50 = 150 USD

_Sub-Total: 150 USD_

  

_YOUTUBE_

- Feed YouTube channel with the videos produced, create playlists and manage content - 3x50 = 150 USD

_Sub-Total: 150 USD_

  

_CONTENT CREATION & TOOLS_

- Content creation for social media: graphic design of the communication material for the different social media channels - 3x200 = 600 USD
- Production of 3 infographics per month with information about Near and the blockchain world to support our activities and our community with this information. This material will be available on our website and other social media channels for people in the near community and especially for new partners and creators who are joining our community. 3x 500 = 1500 USD ( to cover writing, research, design, and translation)

_Sub-Total: 2100 USD_

  

**Metrics/Milestones**

_Website_: reach 1000 visits each month

_Instagram_: go from 2700 to 2900, then 3100, then 3300 followers

_Twitter_: go from 1150 to 1180, then 1210, then 1240 followers

_Telegram_: go from 195 to 210, then 225, then 240 group members

_YouTube_: reach 1k views in our content during each month

**Total requested amount**

- 5955 USD

  

**NEAR Wallet ID/ DAO** : incubadora.sputinik-dao.near/ jmm.near

**Wallet owner’s name** : Incubadora DAO

**Previously funded proposals in the Creatives DAO and Marketing DAO categories** :

[March budget - Creatives DAO](http://gov.near.org/t/approved-incubadora-dao-march-budget-overview/16175)

[March budget - Marketing DAO](http://gov.near.org/t/approved-march-2022-social-media-management-marketing-communication-budget-for-incubadora-dao/16157)

[April budget - Marketing DAO](http://gov.near.org/t/approved-incubadora-dao-may-budget-overview/20007/3)

[April budget - Creatives DAO](http://gov.near.org/t/approved-incubadora-dao-april-budget-overview/17980)

[May budget - Creatives DAO](http://gov.near.org/t/approved-incubadora-dao-may-budget-overview/20007/3)

[May - June -July budget - Marketing DAO](http://gov.near.org/t/approved-may-june-july-2022-social-media-management-marketing-communication-budget-for-incubadora-dao/20497)

[June budget - Creatives DAO](http://gov.near.org/t/approved-incubadora-dao-june-budget-overview/22162)

[July budget - Creatives DAO](http://gov.near.org/t/approved-incubadora-dao-july-2022-budget-overview/24094)

  

_Thanks for your attention folks_

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<div class="post-metadata">

**Author:** ![frnvpr](https://dub1.discourse-cdn.com/flex005/user_avatar/gov.near.org/frnvpr/32/43265_2.png) [@frnvpr](https://gov.near.org/u/frnvpr)\
**Post date:** [August 9, 2022, 10:54am UTC](https://gov.near.org/t/approved-august-september-october-2022-social-media-management-marketing-communication-budget-for-incubadora-dao/26206/2 "2022-08-09T10:54:17Z")

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thanks @Samiasns for putting this together. lg!

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**Author:** ![frnvpr](https://dub1.discourse-cdn.com/flex005/user_avatar/gov.near.org/frnvpr/32/43265_2.png) [@frnvpr](https://gov.near.org/u/frnvpr)\
**Post date:** [August 11, 2022, 10:37am UTC](https://gov.near.org/t/approved-august-september-october-2022-social-media-management-marketing-communication-budget-for-incubadora-dao/26206/3 "2022-08-11T10:37:22Z")

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Hello @Dacha (most active council) and [@marketingdao-council](https://gov.near.org/groups/marketingdao-council) ,

any feedback on this proposal? Much appreciated.

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**Author:** ![Dacha](https://dub1.discourse-cdn.com/flex005/user_avatar/gov.near.org/dacha/32/54228_2.png) [@Dacha](https://gov.near.org/u/Dacha)\
**Post date:** [August 15, 2022, 11:49pm UTC](https://gov.near.org/t/approved-august-september-october-2022-social-media-management-marketing-communication-budget-for-incubadora-dao/26206/4 "2022-08-15T23:49:08Z")

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Happy to approve. Have a good day.

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**Author:** ![frnvpr](https://dub1.discourse-cdn.com/flex005/user_avatar/gov.near.org/frnvpr/32/43265_2.png) [@frnvpr](https://gov.near.org/u/frnvpr)\
**Post date:** [August 16, 2022, 11:03am UTC](https://gov.near.org/t/approved-august-september-october-2022-social-media-management-marketing-communication-budget-for-incubadora-dao/26206/5 "2022-08-16T11:03:37Z")

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Good morning. Thank you.

We need the support of 2 more council members, is that correct?  
Waiting on more feedback then 😉

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**Author:** ![Dacha](https://dub1.discourse-cdn.com/flex005/user_avatar/gov.near.org/dacha/32/54228_2.png) [@Dacha](https://gov.near.org/u/Dacha)\
**Post date:** [August 16, 2022, 11:08am UTC](https://gov.near.org/t/approved-august-september-october-2022-social-media-management-marketing-communication-budget-for-incubadora-dao/26206/6 "2022-08-16T11:08:17Z")

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> [@frnvpr](#):
>
> that correct?

Good morning. Yes, thank you

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**Author:** ![JulianaM](https://dub1.discourse-cdn.com/flex005/user_avatar/gov.near.org/julianam/32/11698_2.png) [@JulianaM](https://gov.near.org/u/JulianaM)\
**Post date:** [August 16, 2022, 3:30pm UTC](https://gov.near.org/t/approved-august-september-october-2022-social-media-management-marketing-communication-budget-for-incubadora-dao/26206/7 "2022-08-16T15:30:30Z")

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thank you for the support. have a good week 🙏 💫

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**Author:** ![satojandro](https://dub1.discourse-cdn.com/flex005/user_avatar/gov.near.org/satojandro/32/6521_2.png) [@satojandro](https://gov.near.org/u/satojandro)\
**Post date:** [August 17, 2022, 5:50am UTC](https://gov.near.org/t/approved-august-september-october-2022-social-media-management-marketing-communication-budget-for-incubadora-dao/26206/8 "2022-08-17T05:50:39Z")

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Thanks for the proposal, ongoing work and detailed reports.

Reasonable budget w clear deliverables and impact. Happy to support for another month

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<div class="post-metadata">

**Author:** ![frnvpr](https://dub1.discourse-cdn.com/flex005/user_avatar/gov.near.org/frnvpr/32/43265_2.png) [@frnvpr](https://gov.near.org/u/frnvpr)\
**Post date:** [August 17, 2022, 10:14am UTC](https://gov.near.org/t/approved-august-september-october-2022-social-media-management-marketing-communication-budget-for-incubadora-dao/26206/9 "2022-08-17T10:14:05Z")

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Thank you for the support.

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<div class="post-metadata">

**Author:** ![JulianaM](https://dub1.discourse-cdn.com/flex005/user_avatar/gov.near.org/julianam/32/11698_2.png) [@JulianaM](https://gov.near.org/u/JulianaM)\
**Post date:** [August 17, 2022, 9:43pm UTC](https://gov.near.org/t/approved-august-september-october-2022-social-media-management-marketing-communication-budget-for-incubadora-dao/26206/10 "2022-08-17T21:43:01Z")

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thank you @satojandro for the support 💫 💫

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<div class="post-metadata">

**Author:** ![frnvpr](https://dub1.discourse-cdn.com/flex005/user_avatar/gov.near.org/frnvpr/32/43265_2.png) [@frnvpr](https://gov.near.org/u/frnvpr)\
**Post date:** [August 19, 2022, 10:46am UTC](https://gov.near.org/t/approved-august-september-october-2022-social-media-management-marketing-communication-budget-for-incubadora-dao/26206/11 "2022-08-19T10:46:38Z")

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Hello @Klint , @so608, @cryptocredit🙂

tagging you since only 1 more opinion is needed, I am sorry for adding pressure, we know it’s been busy and August is a complicated month…

Much appreciated if it’s possible for one of you to review this proposal 🙏

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**Author:** ![cryptocredit](https://dub1.discourse-cdn.com/flex005/user_avatar/gov.near.org/cryptocredit/32/42392_2.png) [@cryptocredit](https://gov.near.org/u/cryptocredit)\
**Post date:** [August 20, 2022, 12:44pm UTC](https://gov.near.org/t/approved-august-september-october-2022-social-media-management-marketing-communication-budget-for-incubadora-dao/26206/12 "2022-08-20T12:44:31Z")

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Also happy to support. Now moving to Approved

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<div class="post-metadata">

**Author:** ![frnvpr](https://dub1.discourse-cdn.com/flex005/user_avatar/gov.near.org/frnvpr/32/43265_2.png) [@frnvpr](https://gov.near.org/u/frnvpr)\
**Post date:** [August 20, 2022, 12:53pm UTC](https://gov.near.org/t/approved-august-september-october-2022-social-media-management-marketing-communication-budget-for-incubadora-dao/26206/13 "2022-08-20T12:53:00Z")

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Hello, thank you! Will create the poll right away.  
🙏

[https://app.astrodao.com/dao/marketing.sputnik-dao.near/proposals/marketing.sputnik-dao.near-481?fromCreate=true](https://app.astrodao.com/dao/marketing.sputnik-dao.near/proposals/marketing.sputnik-dao.near-481?fromCreate=true)
