Artists and Web 3.0 – The Future of the Internet
–by Joshua Mallik, writer at Arts & Crypto (joshuamallik.near)
Web 3.0, NFTs, Cryptocurrency and Blockchain are some of the most common words internet users encounter nowadays. In this age of exponential technological advancement, there are some things that just cannot remain the same, and it’s time we learned a bit about the change.
The Internet we’re most familiar with – Web 2.0
Social networking and interactivity on the Internet began to skyrocket almost two decades ago, resulting in the social web — Web 2.0 , the most popular version of the World Wide Web today.
Using Web 2.0, we became an integral part of the Internet instead of just using it as a tool, and that certainly brought its own set of problems.
People initially thought that the Internet would facilitate global freedom of expression, but centralized entities all over the world started taking control as word spread.
For example, in China, Internet access is so restricted that they have a police force of 2 million cyber-cops to keep their citizens in line.
It is impossible to access Wikipedia in Russia and India has had its Internet completely shut off several times.
These are just a few of the many reasons why it is necessary to put more control in the hands of Internet users in a more democratic , decentralized environment, and that is exactly what Web 3.0 was designed to do.
What is Web 3.0?
Web 3.0 is a truly decentralized internet network, which means that no central authority, group or individual can control or alter the network by themselves.
Currently, your online data such as photos/videos, posts, information, credit card details, etc, are all owned by trillion dollar companies, and even if you remove it from the websites, it still gets used to curate the ads you see on a daily basis, and that’s just one of the issues.
The new internet revolution runs on cryptocurrency and blockchain technology, creating a much safer environment that is committed to protecting the privacy of its users. Web 3.0 will ultimately change the way companies and businesses operate for the better by eliminating middlemen, creating a trust-less society, and expanding the scale of human interactivity exponentially.
Why Web 3.0 is a game-changer for Artists
Most of the Internet currently is controlled by a handful of social media giants, distributors, and massive tech companies. It should be possible for Artists to earn what they deserve without having to go through third-party entities who earn significantly more than they do.
Source: Music Business Worldwide
With the advent of Web 3.0 and it’s continuous growth along with the world of NFTs and Art , there are numerous opportunities created and many benefits.
- Artists can directly communicate with potential buyers and collectors in a decentralised environment
- Artists get incentivised significantly better for their work
- NFT museums are slowly coming into existence, enabling Artists to connect with fans on a global scale, without the need of middlemen
- There are endless possibilities of collaboration and innovation in the field with other creators in the community
At UniqArt, we strive to help Artists by providing them with a decentralised marketplace/social network where they can show and sell their creations with the world. With the Web 3.0 revolution, it is evident that Artists now have an opportunity to work in a better environment, so why not get involved?