[Approved] Near Hausa October funding request

Marketing DAO Marketing DAO
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Hi @msageer thanks for the proposal. I like what you and your team are aiming to do, and I appreciate the transparency around the challenges you have faced that you outlined in your recent report. That said, I can’t support the proposal in its current format. I would like to help the team find a way forward.

Here are my comments:

  • There is not enough information in the budget breakdown below for us to understand exactly what the Community funding is going toward. Like what will the educational series and articles focus on? What will the widgets do? What kinds of workshops? Where, how long, who is hosting, how will you acquire and retain users?

Budget Breakdown

  • Education/Workshops
    • Translation of articles, hosting 2 educational series and weekly call on telegram. For 4 weeks

500 USD

  • BOS Building
    • Building widgets

800 USD

  • Marketing/Onboarding
    • User onboarding and Worshops
    • User acquisition and retention

1,500

Total= 2800$

In general, I think you would be more likely to successfully get funded if you proposed a specific BOS widget with a clear use case that served a need in the community and then asked for support in marketing that. That’s just my opinion though.

I’ll ask the same of what I have asked a number of other proposers during this review period:

Here is a link to the MarketingDAO Guidelines for October that were posted on the forum. They contain the NDC’s KPIs we are asked to focus on for allocating this month’s funds.

I’ll paste them here so it’s easier to review:

Please use the following metrics that will be used for tracking individual initiatives’ performance by Marketing (Eco) DAO. All the metrics must be attributable to the relevant project/initiative through on-chain activity and off-chain reporting, ensuring GDPR compliance and preserving privacy:

  1. Accounts retention after 1/2/4/8 weeks — the percentage of accounts who continue interacting on the chain over a given time period (higher is better)
  2. Account acquisition cost — budget divided by the number of accounts interacting through the funded initiative (lower is better)
  3. Median number of dApps used by P95 accounts retained for 1+ week (higher is better)
  4. Number of accounts retained for 1+ week using at least three dApps (higher is better)
  5. Social engagement score — some compound metric of the number of posts, likes, and followers/views in social media produced by the users.

Let’s take this example: Why should Marketing (Eco) DAO fund Project X?

  1. Project X should have a clear goal and target audience
  2. Project X should bring improvements to several metrics listed above

Based on the above, can you share:

  • Which of the above KPIs your initiative will use if funding is received
  • How you will track and share the results with MDAO so we can have visibility into the results?
  • What is the most important aspect of this proposal, the most crucial to fund – what will have the most impact for the community?

The reality is that MDAO has 35 pending proposals for limited funds, so it is likely we will be asking for revisions and some reductions in scope in order to fund the highest impact activities and projects as we move into mid-Q4.

Thanks!

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